Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate "quality" leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation is the process of creating sales leads which might convert into sale for the company.
Posts about Lead Generation
    • Best Freemiums: 11 Phenomenal Freemium Products Actually Worth Paying For

      If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. Whether you’re at a basketball game, on a college campus, or at a local bar, people will stop just short of signing their lives away to get their hands on that oversized cotton trophy. But freebies aren’t just fun for the consumer; they’re also marketin ...

      The IMPACT Blog- 14 readers -
    • Landing Page Length: Does Size Really Matter?

      The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others. Unfortunately, the opinions you often hear about landing page length are just those – opinions. They tend to be based on personal experience, rather than rigorous A/B testing.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … business: 1. Facebook Ads Facebook ads are one of the best ways to drive leads. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more. To make your ads successful, and drive qualified leads, use best practices and follow your data. Here are a few tips to keep in mind as you create…

    Constant Contactin Social EMail- 11 readers -
  • New Case Study! How a B2B Company Uses Affiliate for Lead Gen

    … and new customers. We recently had one B2B service provider take a chance on the affiliate model – and on our AP program management team – and leverage it for lead generation and new customer acquisition. And the results have been pretty darn impressive. You can read the full case study and get all the details about the B2B service provider’s…

    Acceleration Partnersin Affiliate How To's- 9 readers -
  • How To Build A PPC Lead Nurture Strategy

    … see on a search engine. You should get personal. Use friendly, conversation content in your message. In addition, PPC should not be the only form of lead nurturing. You should still use email, social media, etc. PPC offers control over how your audience interacts with your sequence, putting your messages in the exact order they need to be seen…

    PPC Heroin Paid Search How To's- 11 readers -
  • 5 Tricks to Generate More Leads for Your Business

    … In an article on the Shopify blog, marketing expert Jacqueline Biggs once talked about the 10% strategy. The 10% strategy is the process of making small, incremental changes to your marketing plan. These changes can bring in a significant increase in profits or savings over the long term. This strategy is also effective in the lead generation…

    Growmap- 10 readers -
  • #012: 3 Quick Do’s and Don’ts About Branding

    … Are you branding yourself, or are you branding your company? I know this sounds like a loaded question… but it’s one I have to ask because it seems like the majority of people who are attempting to build a business online are confused about this topic. More often than not, people jump into a company and get super passionate about what…

    Amy Starr Allenin Social Blogging- 15 readers -
  • 10 Actionable Steps to Convert Your Website into a Lead Generation Tool

    … A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business…

    Growmap- 16 readers -
  • My Sure-fire Secret Formula to High-Converting Landing Pages

    … As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest…

    The IMPACT Blog- 13 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work…

    Nanigans- 15 readers -
  • 15 Conversion Rate Optimization Lessons Learned From CXL Live 2017

    … 3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious world. Instead of being…

    The IMPACT Blog- 25 readers -
  • 7 Cheap Ways to Upgrade Your Website

    … See the man in the photo above? He’s what we millennials would call “ballin’ on a budget.” I don’t know about you, but I want to be ballin’. Unfortunately, we all have budgets, especially when it comes to spending money on our websites. So, in order to make our big budget visions happen, we have to make the most with what we have. Let’s talk…

    The IMPACT Blog- 11 readers -
  • How to Add 25% More Gross Profit to Your Bottom Line Part Two

    …, you have ongoing expenses such as gas, paying your employees, etc. Therefore, it makes far more economic sense for them to take advantage of your additional savings right now. All you have to do is add another room or two to your current offer. Your Business Can Serve as Another Vendor’s Lead Magnet Plus, you cross-promote another non directly…

    Growmapin How To's- 31 readers -
  • How to Add 25% More Gross Profit to Your Bottom Line

    … clamoring to become a part of this VIP club as well, right? And all the local delivery driver does is physically hole punch the card to indicate the holder has used his one-day savings for the next 12 months. Can you see how this entire proven marketing strategy acts like a market tested lead magnet? #4) Once a year, as long as cardholders order…

    Growmapin How To's- 22 readers -
  • LeadsCouncil Publishes New Lead Generation Standards Guide

    … LeadsCouncil recently launched their 2017 Lead Generation Standards Guide. It is a very important read for all participants in the lead gen industry. The guide provides a set of standards that apply to both buyers and sellers of leads. They cover: Contracting practices Marketing practices Monitoring Handling of Consumer Data The standards guide…

    The PMA- 9 readers -
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