Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate "quality" leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation is the process of creating sales leads which might convert into sale for the company.
Posts about Lead Generation
    • Marketing 101: What is a radio button?

      Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.

      MarketingSherpa Blog- 16 readers -
    • How to Convert Your Visitors into Buyers with a Better Blog Structure

      Is your blog producing enough leads for your business? If not, you need to evaluate your content quality, blogging frequency, and promotional channels. But maybe you are producing a good amount of quality content and publishing regularly, and you are still failing to convert your visitors into customers. If so, you must strategically redesign your entire blog.

      Growmapin Social How To's- 12 readers -
  • 5 Modern Lead Generation Tips to Escalate Conversions

    … to Summarize the Section When gathering new leads for your sales funnel, the people at the top of the funnel know nothing about you. They have no idea who you are and what value you can provide for them, and they don’t trust you. The most critical part of your lead generation strategy is grabbing attention and being clear with what you offer right away…

    Relevancein EMail Content- 10 readers -
  • 5 Insider Secrets for Generating High-Value Leads through Affiliate Marketing

    If you’ve found that leveraging the affiliate model for lead generation initiatives can be rather tricky, rest assured that you are not alone. Establishing and managing a successful lead generation campaign is quite nuanced. However, there are steps you can take to ensure your campaign gets off to a successful start and delivers a steady stream of quality leads.

    Acceleration Partners- 10 readers -
  • How to effectively combine online and offline lead generation

    … We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor…

    Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • The Content Marketer’s Guide to Lead Generation

    … to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 15 readers -
  • How to Use Facebook Messenger to Market Your Business

    … super excited to be able to build a list for my business this way… and I think you will be too once you see what’s possible. In this video, I will give you an ‘overview’ of some of the things that are possible now using Facebook Messenger to market your business, along with a tool called ManyChat. Please note, I’m calling this an overview…

    Amy Starr Allenin Social EMail Facebook How To's- 12 readers -
  • 10 Easy Wins to Improve Your B2B Marketing Leads

    … fundamental truth about our profession. We’re not here to just raise awareness, get subscribers, or foster engagement. All of these goals should be parts of a strategy to get to the ultimate goal: lead generation. We have more tools now than ever before to measure how our efforts translate to leads. Unfortunately, that means marketers—especially in B2B…

    TopRank®- 17 readers -
  • Best Freemiums: 11 Phenomenal Freemium Products Actually Worth Paying For

    … If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. Whether you’re at a basketball game, on a college campus, or at a local bar, people will stop just short of signing their lives away to get their hands on that oversized cotton trophy. But freebies aren’t just fun for the consumer; they’re also…

    The IMPACT Blog- 20 readers -
  • 11 Facebook Ad Mistakes Every Marketer Makes (And How to Avoid Them)

    … Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let…

    The IMPACT Blogin Social How To's- 15 readers -
  • Landing Page Length: Does Size Really Matter?

    … copywriting). Since not everybody has the luxury of generating five or six different versions of every landing page style on their site to perform A/B Testing, how can we figure out whether they need short, snappy conversion pages, or long ones with lots of persuasive content? In order to help you find the answer to that question, here are a few things…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • 5 Foolproof Ways to Generate Leads for Your Business

    … As a small business, generating leads is a top priority. Luckily, there are many ways get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base. Here are five foolproof ways to generate leads for your…

    Constant Contactin Social EMail- 12 readers -
  • New Case Study! How a B2B Company Uses Affiliate for Lead Gen

    … and new customers. We recently had one B2B service provider take a chance on the affiliate model – and on our AP program management team – and leverage it for lead generation and new customer acquisition. And the results have been pretty darn impressive. You can read the full case study and get all the details about the B2B service provider’s…

    Acceleration Partnersin Affiliate How To's- 10 readers -
  • How To Build A PPC Lead Nurture Strategy

    … across paid platforms, there are many layers of sophistication that can be built into campaigns and added layers of targeting to increase performance, anywhere in the funnel. Where To Start Before a lead nurturing strategy can be developed, the funnel has to be identified. Is your business e-commerce? Is it lead generation? Is there more than one…

    PPC Heroin Paid Search How To's- 14 readers -
Get the top posts daily into your mailbox!
More from around the web