Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate "quality" leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation is the process of creating sales leads which might convert into sale for the company.
Posts about Lead Generation
    • How to Use Exclusivity to Convert More Leads

      When I was in second grade, I started a secret club. My founding members and I made little ID cards, had meetings during recess, and even wrote up a multiple choice quiz to help determine who could join. We were exclusive and every girl in my class wanted in -- for about a week, but hey, ...

      The IMPACT Blogin How To's- 12 readers -
    • This One Lead Gen Metric Will Help You Show Marketing ROI

      Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

      Joe Lazauskas/ The Content Strategist- 25 readers -
    • How to Add 25% More Gross Profit to Your Bottom Line Part Two

      Hopefully, you’ve read and started to implement some of what you discovered in Part One. If so, you should now be starting to fully appreciate how extremely savvy small business owners, startup entrepreneurs, and service providers are sitting on untapped money-making goldmines. You should also hopefully realize that it is a huge and common marketing mistake to miss out on eas ...

      Growmapin How To's- 25 readers -
  • 15 Conversion Rate Optimization Lessons Learned From CXL Live 2017

    … 3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious world. Instead of being…

    The IMPACT Blog- 17 readers -
  • 7 Cheap Ways to Upgrade Your Website

    … See the man in the photo above? He’s what we millennials would call “ballin’ on a budget.” I don’t know about you, but I want to be ballin’. Unfortunately, we all have budgets, especially when it comes to spending money on our websites. So, in order to make our big budget visions happen, we have to make the most with what we have. Let’s talk…

    The IMPACT Blog- 10 readers -
  • How to Add 25% More Gross Profit to Your Bottom Line

    … at least two pizzas or more, they can add any toppings they want to each one, but only have to pay the regular cheese pizza rate. Exclusive Benefits Become a Powerful Lead Generation Strategy Just in case you’re wondering, the pizza shop doesn’t create the two-sided laminated card until it gets an actual delivery order. Then the business dates…

    Growmapin How To's- 15 readers -
  • LeadsCouncil Publishes New Lead Generation Standards Guide

    … LeadsCouncil recently launched their 2017 Lead Generation Standards Guide. It is a very important read for all participants in the lead gen industry. The guide provides a set of standards that apply to both buyers and sellers of leads. They cover: Contracting practices Marketing practices Monitoring Handling of Consumer Data The standards…

    The PMA- 9 readers -
  • New Case Study! Affiliates Drive 49% Lead Conversion Rate

    … to promote their products), but not the other (the side that needed high-value leads). In addition to helping our client establish a whole new lead generation-focused affiliate program for one side of their business, we also: Surpassed their lead generation goal by 173% Recruited better brand-aligned affiliates into both of their affiliate…

    Acceleration Partnersin Affiliate- 18 readers -
  • 9 Google AdWords Mistakes Everyone Makes (& How to Rectify Them)

    … No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your…

    The IMPACT Blogin Paid Search Google- 11 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … For many looking to step up their online marketing strategy, blogging is essential to getting your brand further recognized as an industry leader and improve how you engage with your audience. Maintaining a blog helps boost traffic for your website and develop a more meaningful relationship with your customers. But if done right, blog traffic…

    Loren Baker/ Growmap- 13 readers -
  • How to Use Lead Magnets to Grow Your Business Effectively

    … So what type of low-cost, high-powered lead magnets are you using to out-promote your big buck major competitors? Or maybe the opening question should be, are you in fact currently using battle-tested lead magnets of any kind? And if not, why not? They certainly can be extremely inexpensive and effective at attracting, retaining, and re…

    Growmapin Affiliate Mobile How To's- 21 readers -
  • 5 Ways to Improve Lead Generation Using Social Media

    … Social media for business, generally, is used primarily for increasing brand awareness, engagement and as a means to communicate with audiences in a more informal manner. What it isn’t as used for, though, and what isn’t as discussed, is to improve lead generation. In this blog post, I want to show you the top 5 ways that you can use to improve…

    Growmapin Social- 25 readers -
  • The Lead Machine – Book Interview

    … Heidi Cohen Interviews Rich Brooks New book: The Lead Machine: The Small Business Guide to Digital Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • CRO: The Proven Process That Helps Turn Browsers into Buyers [Infographic]

    … If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting. …

    The IMPACT Blog- 12 readers -
  • 7 Incredibly Effective WordPress Lead Generation Plugins

    … the marketing world asks me what I do, I can’t simply say, “I am working to improve lead generation on my website.” It’d be totally lost on them, and I’d get some really confused looks. So instead, I say, “I am planning unique ways to attract people to my business”. That generally sounds better, and that’s exactly what lead generation is. It’s a way…

    Jeffbullas's Blogin EMail Blogging- 17 readers -
  • How Document Analytics Became Our Secret Weapon

    … it should send more in-depth information on executing a content strategy in any sort of drip campaign. 4. Lead generation Document analytics has one more tool up its sleeve: the ability to easily embed lead forms within an asset. And because of that heatmap technology I’ve mentioned above, marketers know where to place that lead form in the asset…

    Dillon Baker/ The Content Strategistin How To's- 19 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … truth that “all leads are not created equal.” In such cases, ROAS analyses can prove to be more insightful than a strict CPA assessment. Working in an industry with variable revenue-per-lead, and not having direct access to that client’s revenue data, I was surprised during an EOY debriefing to learn that PPC saw a 500% ROI in the previous year…

    PPC Heroin Affiliate Paid Search- 19 readers -
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