Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate "quality" leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation is the process of creating sales leads which might convert into sale for the company.
Posts about Lead Generation
    • How to Build a Better Lead Form

      Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information.

      Jordan Teicher/ The Content Strategistin How To's- 15 readers -
    • Webinar: How Content Marketing Generates Leads

      Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he ...

      Jordan Teicher/ The Content Strategistin Content How To's- 17 readers -
  • 15 Exceptional Landing Page Examples Designed for Lead Generation

    … with lead generation in mind. If they’ve gotten to your landing page, you've successfully already captured their attention, now you have to know how to write remarkable landing page content and convey the value of your offer to actually get them to fill out the form. …

    The IMPACT Blog- 13 readers -
  • 3 Life-Saving Alternatives to Google Site Search

    … My co-worker forwarded me a copy of this email today: Dear Google Site Search Customer, We are writing to inform you that we are winding down sales and renewals of Google Site Search (GSS). Starting April 1st, 2017, new purchases and renewals of GSS will not be available. Yes - that’s Google telling us that it is shutting down the search…

    The IMPACT Blogin Google- 16 readers -
  • Why 2017 Is the Year to Take Snapchat Marketing Seriously [Infographic]

    … Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter, for example, aren’t generating traffic and leads like they used for marketers and brands, while Facebook has made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat. …

    The IMPACT Blog- 10 readers -
  • 4 Ways Marketers Can Use Facebook Messenger To Increase Engagement

    … As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers…

    The IMPACT Blogin Social- 9 readers -
  • 5 Compelling Lead Magnets That Work Every Time

    Do you have a content marketing strategy? Are you unsure what lead magnets work best? While running a content marketing strategy, it is important to capture email subscribers. Social media can be great for driving traffic, but it isn’t highly effective in generating customers. McKinsey & Company found that email is nearly 40 times more effective than Facebook and Twitte ...

    Jeffbullas's Blog- 13 readers -
  • These Metrics Will Help You Master Lead Attribution

    … I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score. Even though I couldn’t relish…

    The Content Strategist- 15 readers -
  • 7 Ways Pinterest Can Help You Build Qualified Leads

    …, or simply a URL. As an online entrepreneur, you also can exploit the unique benefits Pinterest has to offer in order to build your list of qualified leads. Here are seven fast and simple ways to do so. Create Your Own High-Value Pinboard Build your sphere of influence by creating a follower base, which is the key to your long-term sustainability…

    Sameer Panjwani/ Growmapin Social- 11 readers -
  • Why Lead Generation Websites Need Great CRO

    … Companies with lead generation websites tend to under-prioritize conversion rate optimization (CRO). This is especially true of small and midsize firms when it comes to their initial web designs and ongoing website testing and maintenance. Neglecting CRO is a huge mistake. Frankly, it’s a bigger one than even our agency realized until we…

    Growmapin Paid Search- 19 readers -
  • 10 Ways To Make Your Lead Generation Website Convert On The First Visit

    … How To Build A Website For Maximum Conversions E-commerce websites are designed for conversion as if their lives depended on it — which they do, since without online revenue, e-commerce businesses are out of business. For companies with lead generation websites, it’s a different story. Conversion optimization is one priority among many…

    Lawrence Tam/ Lawrence Tam- 28 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … and other digital channels. Hold social to the same standards as you do everything else. Don’t post and pray: Stop playing the content strategy guessing game. Data and machine learning can tell you when and where to post. Brands that follow optimized timing recommendations see an increase in reactions of 17 percent on Facebook and 4 percent on Twitter…

    AllFacebookin Social Facebook Twitter- 41 readers -
  • Snapchat Testing Deep Linking, Web Auto-Fill for Ads

    … and tap a link, which will bring them to a specific place within another application, such as a playlist in a music app or a product page in an e-commerce app. And web auto-fill enables users to complete lead-generation forms and opt to automatically use the personal information contained within when that information is required to sign up…

    David Cohen/ AllTwitter- 21 readers -
  • The Content Marketer’s Guide to Lead Generation

    … to ROI. In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine: How forward-thinking companies have taken innovative approaches with their content Ways to improve lead-form conversions What the future of lead gen content may look like To read this free e-book, please fill out the form at the top of the page. The post The Content Marketer’s Guide to Lead Generation appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Content- 18 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 27 readers -
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