Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate "quality" leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation is the process of creating sales leads which might convert into sale for the company.
Posts about Lead Generation
    • PaveAI: Someone Finally Found Answers in Google Analytics!

      For years we’ve struggled with both clients and professionals making poor decisions based on analytics. There are several shortcomings, especially with Google Analytics, that people aren’t often aware of: Fake Traffic – analytics traffic doesn’t include visits made by bots. The problem is that there are millions of bots out there that obscure their identity as a bot.

      Douglas Karr/ Marketing Technology Blogin Google- 21 readers -
    • 5 Ways to Improve Lead Generation Using Social Media

      Social media for business, generally, is used primarily for increasing brand awareness, engagement and as a means to communicate with audiences in a more informal manner. What it isn’t as used for, though, and what isn’t as discussed, is to improve lead generation. In this blog post, I want to show you the top 5 ways that you can use to improve your lead generation with social media. 1.

      Growmapin Social- 21 readers -
    • The 3 Biggest Benefits of Offering a Free Trial of Your SaaS

      SaaS. No, that isn’t a typo or a quality possessed by your friend’s younger sister, but a powerful player in the global tech market. The SaaS (or software as a service) business model is one of the most profitable, and popular, in use today. In fact, it is expected to be a $133 B ...

      The IMPACT Blog- 20 readers -
  • Five Ways to Convert Your Blog Traffic Into Leads and Sales

    … For many looking to step up their online marketing strategy, blogging is essential to getting your brand further recognized as an industry leader and improve how you engage with your audience. Maintaining a blog helps boost traffic for your website and develop a more meaningful relationship with your customers. But if done right, blog traffic…

    Loren Baker/ Growmap- 8 readers -
  • How to Use Lead Magnets to Grow Your Business Effectively

    So what type of low-cost, high-powered lead magnets are you using to out-promote your big buck major competitors? Or maybe the opening question should be, are you in fact currently using battle-tested lead magnets of any kind? And if not, why not? They certainly can be extremely inexpensive and effective at attracting, retaining, and re-activating your target market.

    Growmap- 16 readers -
  • The Lead Machine – Book Interview

    … Heidi Cohen Interviews Rich Brooks New book: The Lead Machine: The Small Business Guide to Digital Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • CRO: The Proven Process That Helps Turn Browsers into Buyers [Infographic]

    … If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting. …

    The IMPACT Blog- 11 readers -
  • 7 Incredibly Effective WordPress Lead Generation Plugins

    … the marketing world asks me what I do, I can’t simply say, “I am working to improve lead generation on my website.” It’d be totally lost on them, and I’d get some really confused looks. So instead, I say, “I am planning unique ways to attract people to my business”. That generally sounds better, and that’s exactly what lead generation is. It’s a way…

    Jeffbullas's Blogin EMail Blogging- 14 readers -
  • How Document Analytics Became Our Secret Weapon

    … knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s go over a few of them below. 1. Sales enablement…

    Dillon Baker/ The Content Strategistin How To's- 14 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way.

    PPC Hero- 16 readers -
  • 15 Exceptional Landing Page Examples Designed for Lead Generation

    … with lead generation in mind. If they’ve gotten to your landing page, you've successfully already captured their attention, now you have to know how to write remarkable landing page content and convey the value of your offer to actually get them to fill out the form. …

    The IMPACT Blog- 17 readers -
  • 3 Life-Saving Alternatives to Google Site Search

    … My co-worker forwarded me a copy of this email today: Dear Google Site Search Customer, We are writing to inform you that we are winding down sales and renewals of Google Site Search (GSS). Starting April 1st, 2017, new purchases and renewals of GSS will not be available. Yes - that’s Google telling us that it is shutting down the search…

    The IMPACT Blogin Google- 17 readers -
  • Why 2017 Is the Year to Take Snapchat Marketing Seriously [Infographic]

    … Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter, for example, aren’t generating traffic and leads like they used for marketers and brands, while Facebook has made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat. …

    The IMPACT Blog- 11 readers -
  • Webinar: How Content Marketing Generates Leads

    … Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content…

    Jordan Teicher/ The Content Strategistin Content How To's- 18 readers -
  • 4 Ways Marketers Can Use Facebook Messenger To Increase Engagement

    … As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers…

    The IMPACT Blogin Social- 9 readers -
  • 5 Compelling Lead Magnets That Work Every Time

    … Do you have a content marketing strategy? Are you unsure what lead magnets work best? While running a content marketing strategy, it is important to capture email subscribers. Social media can be great for driving traffic, but it isn’t highly effective in generating customers. McKinsey & Company found that email is nearly 40 times more…

    Jeffbullas's Blogin EMail- 14 readers -
  • These Metrics Will Help You Master Lead Attribution

    … “The Content Marketer’s Guide to Lead Generation,” even though the study reached 446 more people. However, if we compare the difference between leads influenced and leads generated, we can see that the native ad study impacted our audience early on. It racked up a lot of assists, which over time, contributed to hundreds of conversions. These…

    The Content Strategist- 15 readers -
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