Lead Nurture

  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 17 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    … to get information from your audience in exchange for the offer Step 4: Design Your Nurture If your landing page includes a form (it should), it would really help your sales pipeline (and sales team) to set up lead nurture paths before you launch your holiday marketing campaign. Use your marketing automation platform to set up email nurtures…

    Visual.lyin Social Paid Search EMail Content- 17 readers -
  • How to Nurture Your Prospects Toward The Sale

    … today will not purchase for at least three months and a whopping 20 percent will take more than 12 months to buy. (Source: Marketing Donut) So how do you keep a potential customer interested when they have so much time to lose interest in your product? The answer is learning how to nurture your leads. What is a nurtured lead? Think of it like…

    Constant Contactin EMail- 17 readers -