Lead Nurture

  • How to Align Content Marketing and Demand Generation Teams

    …, and pipeline. In fact, 85% of B2B content marketers say that their most important goal is lead generation. But, more often than not, content marketing and demand generation teams operate in silos. The culprits are generally the same across marketing teams: One-off, ad-hoc projects with custom KPIs that are limited to either just content marketing or just…

    Visual.lyin Content How To's- 26 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    … in this generous spirit. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off…

    Visual.lyin Social Paid Search EMail Content- 19 readers -
  • How to Nurture Your Prospects Toward The Sale

    … make 47 percent larger purchases than non-nurtured leads. [Source: The Annuitas Group] Simply put — your business can’t afford un-nurtured leads. What are the best ways to nurture your leads? One way to make sure your potential customer never cools is by utilizing email marketing tools including an autoresponder. Automating your lead management…

    Constant Contactin EMail- 35 readers -