Lead Nurture

  • How to Align Content Marketing and Demand Generation Teams

    … gen is working with, or when demand gen can’t decipher where a piece of content fits within a lead nurture track. So, an easy way to combat this is to assign purpose and intent to each piece of content. Together, the two teams can identify which topics and formats work for top, mid and lower funnel content. They can also identify gaps and where…

    Visual.lyin Content How To's- 26 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    … in this generous spirit. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off…

    Visual.lyin Social Paid Search EMail Content- 19 readers -
  • How to Nurture Your Prospects Toward The Sale

    … A new customer sees your company’s website, a post on social media or a testimonial from a satisfied client and reaches out to learn more. Getting a customer’s attention is never easy but now comes the hardest part — closing the deal. Not every sale is a simple conversion. In fact, 63 percent of people requesting information on your company…

    Constant Contactin EMail- 30 readers -