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I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.
… It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted…
… make 47 percent larger purchases than non-nurtured leads. [Source: The Annuitas Group] Simply put — your business can’t afford un-nurtured leads. What are the best ways to nurture your leads? One way to make sure your potential customer never cools is by utilizing email marketing tools including an autoresponder. Automating your lead management…