Lead Nurture

  • How to Align Content Marketing and Demand Generation Teams

    … gen is working with, or when demand gen can’t decipher where a piece of content fits within a lead nurture track. So, an easy way to combat this is to assign purpose and intent to each piece of content. Together, the two teams can identify which topics and formats work for top, mid and lower funnel content. They can also identify gaps and where…

    Visual.lyin Content How To's- 20 readers -
  • Your 6 Step Guide to Creating a Holiday Marketing Campaign

    … wants or needs, and the type of goal(s) that you have already determined. For example, if you find out that your intended audience isn’t big into downloading whitepapers but spend hours plugged into podcasts every week, why not create a podcast series? Step 3: Build Your Landing Page Your offer needs a home — a compelling and convincing landing page…

    Visual.lyin Social Paid Search EMail Content- 17 readers -
  • How to Nurture Your Prospects Toward The Sale

    … today will not purchase for at least three months and a whopping 20 percent will take more than 12 months to buy. (Source: Marketing Donut) So how do you keep a potential customer interested when they have so much time to lose interest in your product? The answer is learning how to nurture your leads. What is a nurtured lead? Think of it like…

    Constant Contactin EMail- 18 readers -
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