Lead Paths

  • The 5 Keys to Building Better Lead Paths

    … This post is an excerpt from Vocus’ “Take Control of Your Data and Build Better Lead Paths” guide. If modern consumers’ hearts revolve around great brand experiences, it’s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content that encourages them…

    Erin Feldman/ Vocus Blogin Social- 16 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … better lead paths. 2. Talk to the right prospects at the right place and time. 3. Leverage marketing automation to strengthen your customer journey. 4. Build customer personas and lead paths. The guide also includes best practices from industry experts like Avinash Kaushik, Google’s digital marketing evangelist, as well as from Vocus’ product development team. Want to turn your data into informed, impactful lead paths? Get your free copy of Take Control of Your Data and Build Better Lead Paths to find out how! …

    Brian Conlin/ Vocus Blog- 10 readers -
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