Lead Paths

  • The 5 Keys to Building Better Lead Paths

    … This post is an excerpt from Vocus’ “Take Control of Your Data and Build Better Lead Paths” guide. If modern consumers’ hearts revolve around great brand experiences, it’s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content that encourages them…

    Erin Feldman/ Vocus Blogin Social- 18 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … Big data is an ally, not a monster under your bed. If you take control of it, you’ll be able to use insights to build lead paths that result in increased sales, shortened sale cycles, and happier, more loyal customers. Vocus’ new guide, Take Control of Your Data and Build Better Lead Paths, will help you: 1. Learn how to use data to define…

    Brian Conlin/ Vocus Blog- 10 readers -
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