Lead Quality

  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • The Big Lead Gen Mistake You’re Probably Making

    … the while, your answer may be just outside your periphery. In this case, the object beyond my -3.75 vision was the additional list of options my visitors have when they arrive. Specifically their engagement choices. Yes, there is the traditional “conversion” – in fact, this site has two online lead forms. But there is also a live chat box…

    Carrie Albright/ PPC Heroin Paid Search- 20 readers -
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