Lead Quality

  • 3 Ways To Improve B2B Lead Quality

    … June 26, 2017 Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality…

    PPC Hero- 13 readers -
  • 10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM

    For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Many PPC advertisers still focus on cost per conversion or cost per lead as one of their primary KPI’s.

    Search Engine Journal- 28 readers -
  • The Big Lead Gen Mistake You’re Probably Making

    … Today marks the beginning of series week at PPC Hero. We’ll be discussing issues that our authors have faced and how they’ve been overcome. From lead generation to eCommerce campaigns, we’ve shared our shortcomings and how we’ve risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re…

    Carrie Albright/ PPC Heroin Paid Search- 20 readers -
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