Lead Scoring

  • How to Fix a Broken Lead-Nurturing Strategy

    … they identified the behaviors that led up to that stage and created stories to encourage those behaviors. Metrics and behaviors that indicate fit or product interest could include standard qualifying data like job titles, industry, and company size, but an automated nurturing program should also take into account things like website pageviews, email…

    The Content Strategist- 25 readers -
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