Lead-To-Customer

  • The Key Metrics of Analytics for Inbound Marketing

    … each traffic source, attribution and behavior, and year over year progress with benchmark comparisons. 1 to 2 times per month – review keywords, landing pages, email metrics, call-to-action performance, social followers, social likes and shares, blog analytics, and inbound links, and search optimization. One tip that may help you is to work…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 21 readers -