Lead-To-Customer

  • The Key Metrics of Analytics for Inbound Marketing

    … Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that more than half of all your analytics traffic could be generated by bots Tweet This!, and you’re…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • The Playbook for B2B Online Marketing

    … generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers. There are a lot of moving parts with a B2B online marketing and lead generation program, so we’ve designed this infographic to help you visualize the components and the overall process. Tim Asimos, Circle Studio…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 25 readers -
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