Lead Versus Demand

  • Understanding Demand Generation vs Lead Generation

    …, is close to a purchase decision. Longer sales cycles, multi-step engagements, and enterprise sales require a lead generation strategy and process. The process may be very similar, and tactics may even be identical between the two strategies. For instance, I still may aggressively pursue search, social and PR strategies to build awareness…

    Douglas Karr/ Marketing Technology Blog- 24 readers -