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… to Quality, so a broad targeting approach should be tracked and measured to get the best performance on an ongoing basis. Wishing you a happy Valentine’s Day and much success reaching those you desire. Dale Carr is the CEO and founder of mobile advertising platform Leadbolt. …
New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game. Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most popular app categories during Super Bowl 50.