• Mobile Ad Targeting: A Labor of Love

    …-serving algorithms. Your ad platform partner holds the key to effective targeting, and therefore, controls the quality of new app users or customers you acquire. Here’s a look at the pros and cons of various mobile advertising targeting technologies and strategies for the discerning mobile marketer: Advanced Location Targeting: The ability…

    Inside Facebookin Mobile- 17 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game. Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most…

    AllTwitterin Mobile- 15 readers -
  • Successful Mobile Advertising Strategies and Optimization

    … a mobile user – from ads, to social ads, to email and more. Putting together a comprehensive mobile ad strategy requires quite a bit of work but can reap incredible results. Thanks to the growing mobile market and its inherit demand for responsive design, optimizing your advertising for your target audience is easier than ever, because users have…

    Douglas Karr/ Marketing Technology Blogin Mobile- 11 readers -