• Mobile Ad Targeting: A Labor of Love

    … to Quality, so a broad targeting approach should be tracked and measured to get the best performance on an ongoing basis. Wishing you a happy Valentine’s Day and much success reaching those you desire. Dale Carr is the CEO and founder of mobile advertising platform Leadbolt. …

    Inside Facebookin Mobile- 17 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … the game, respectively. Localytics found app usage peaked at 7 p.m., at the actual start of the game, when the average session length in apps was 8.7 minutes. Localytics attributed this to users checking their phones until the game actually began, and to users commenting on Lady Gaga‘s national anthem performance. Elsewhere, mobile advertising…

    AllTwitterin Mobile- 15 readers -
  • Successful Mobile Advertising Strategies and Optimization

    … a mobile user – from ads, to social ads, to email and more. Putting together a comprehensive mobile ad strategy requires quite a bit of work but can reap incredible results. Thanks to the growing mobile market and its inherit demand for responsive design, optimizing your advertising for your target audience is easier than ever, because users have…

    Douglas Karr/ Marketing Technology Blogin Mobile- 13 readers -