• Mobile Ad Targeting: A Labor of Love

    …-serving algorithms. Your ad platform partner holds the key to effective targeting, and therefore, controls the quality of new app users or customers you acquire. Here’s a look at the pros and cons of various mobile advertising targeting technologies and strategies for the discerning mobile marketer: Advanced Location Targeting: The ability…

    Inside Facebookin Mobile- 18 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … platform Leadbolt found there was a 27.5 percent average increase in app engagement by U.S. mobile users in casual games and VPN (virtual private network) apps during the big game, when compared to usage on an average weekend. In a statement, Dale Carr, founder and CEO of Leadbolt, commented: Mobile apps help fans connect on social media, re-watch…

    AllTwitterin Mobile- 17 readers -
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