Leadgen

  • Seven Easy Ways To Optimize for B2B Lead Generation

    … exposure in your pay-per-click campaigns and reduce your cost per click. Here’s a simple checklist to start optimizing for B2B Lead Generation: 1. Focus on a call to action: Don’t worry about including navigation on your landing page, as this is not your homepage. Use an arrow graphic to show users how and where to get what they came for and build…

    Pace Lattin/ Performance Marketing Insider- 22 readers -
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