Leadspace

  • You’re Probably Spending More Time Managing Data Than Marketing

    … that they spend as little time as possible dealing with it. Marketers are looking for a way to automate the data and intelligence gathering process and use it to fuel their primary goal — identified by the survey as supporting sales by generating qualified leads. About Leadspace: Leadspace’s Audience Management Platform enables B2B companies to better engage…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • What is Account-Based Marketing?

    … Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that 92% of B2B marketers…

    Marketing Technology Blogin Display- 37 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 30 readers -
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