Leadspace

  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 23 readers -
  • Four overlooked B2B marketing ideas you can use now

    …, marketing technology is making site personalization far more accessible than it has been before. With Optimizely’s recent release of Optimizely Personalization, you can plug a simple interface for personalization into a wide range of data sources, including Demandbase (great for B2B), Lytics (a great platform for capturing and managing your own data…

    Eric Wittlake/ {grow}in Social Facebook- 18 readers -
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