• What is Account-Based Marketing?

    … to better align to what sales needs, and to make smart choices about the right actions to take and the right time to take them to grow high-potential accounts. Account-based marketing may be taking the B2B world by storm, but what does it actually involve and why all the excitement? Let’s take a deeper look. Wikipedia calls ABM a strategic…

    Marketing Technology Blogin Display- 20 readers -
  • Four overlooked B2B marketing ideas you can use now

    … offering around every corner. If you don’t know where to start, here are a few names to get you started: Lattice Engines, Leadspace, 6sense and Growth Intelligence (I love the premise of their “backtest” offer). 4. Website personalization Your website is the one place you can be nearly certain serious prospects will eventually visit, and the one place…

    Eric Wittlake/ {grow}in Social Facebook- 16 readers -
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