Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 19 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 39 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … satisfaction, as well as for industry benchmarking, competitive analysis, campaign measurement and crisis monitoring. However your campaigns are performing now, it’s important to focus your key performance indicators on shifting your campaigns toward the top left-hand “major success” quadrant of the chart. As you run more campaigns, gather more data…

    AllFacebookin Social- 31 readers -
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