Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms, like Spredfast. A great example of this in action would be brand advocacy. You can pinpoint your brand advocates across the different channels and communities, strategically track and monitor them and strengthen your brand by highlighting their positive experiences through strategic campaigns. Data-driven customer care: Businesses can…

    AllTwitterin Social- 28 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 19 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 38 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … Successful brands are taking strategic advantage of using social data and social analytics to build more insightful and customer-driven campaigns that realize business impact and social return on investment. As Mark Twain once said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so…

    AllFacebookin Social- 30 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners. Synthesio analyzed E3-related conversation on social networks, blogs and forums since the event began Tuesday, and its findings included: E3 itself accounted…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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