Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … and decisions across the business and get a step closer to connecting all of your social and marketing programs to business impact. Continuing to build out the data ecosystem will arm marketers with an even greater understanding of their audience and their customers and drive messaging, targeting and programs. Leah Pope is chief marketing officer of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 21 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 16 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 34 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    … business. Underperforming campaigns fall into a variety of categories. The most common, visualized by the charts below, are typically referred to within the social intelligence industry as “flop,” “bad buzz” and “no spread.” A campaign that flops is one that fails to produce any significant or sustained increase in buzz. A bad buzz campaign is one…

    AllFacebookin Social- 27 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … percent) Doom (10.2 percent) Halo 5 (7.6 percent) The Legend of Zelda (7.2 percent) Uncharted 4 (7.1 percent) Star Fox (6.2 percent) Mirror’s Edge (4.4 percent) Assassin’s Creed Syndicate (3.5 percent) Deus Ex: Mankind Divided (1.9 percent) Synthesio vice president of global marketing Leah Pope said in a release announcing the results: Some of our…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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