Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 31 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … might be having a negative impact on the enterprise as a whole. What can benchmarking teach us? In looking at the charts below, it’s clear that there is cause for concern over the drastic drop of volume in mentions of Zappos. The final three months of 2015 generated 85 percent of the mentions about the brand in the nine months tracked. Zappos…

    AllTwitterin Social- 19 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 38 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … percent) Doom (10.2 percent) Halo 5 (7.6 percent) The Legend of Zelda (7.2 percent) Uncharted 4 (7.1 percent) Star Fox (6.2 percent) Mirror’s Edge (4.4 percent) Assassin’s Creed Syndicate (3.5 percent) Deus Ex: Mankind Divided (1.9 percent) Synthesio vice president of global marketing Leah Pope said in a release announcing the results: Some of our…

    David Cohen/ AllTwitterin Social Facebook Twitter- 18 readers -
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