Leah Pope

    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • Benchmarking Social Data: The Key to Social Insights

    …-storm sentiment: It doesn’t take an expert in heavy machinery to see that Ariens snow blowers caused consumers some major issues in their attempts to dig out from the storm. Data like this makes inventory management a breeze. It’s difficult enough to make space for such huge equipment, but even more difficult to accept it for return. The right bet…

    AllTwitterin Social- 13 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 28 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners. Synthesio analyzed E3-related conversation on social networks, blogs and forums since the event began Tuesday, and its findings included: E3 itself accounted…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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