Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … at social projects versus programs and the maturity model that drives use case development to evolve your social strategies. The final step in this model is optimizing, and it is based upon integrating technology to share data across teams and systems. In a nutshell, this means getting social data out of the social silo and allowing collaboration…

    AllTwitterin Social- 21 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 17 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … by audience. Integrations: a key step for success is to tie social feedback to non-social data and make sure that social media does not live in its own silo. Integrations could be with your customer-relationship-management and sales tools, your business intelligence platform, your customer-care platforms or other social marketing platforms. Once siloed…

    AllTwitterin Social- 35 readers -
  • Optimize Campaign ROI With Predictive Social Analytics

    ….” This is particularly poignant when looking at social programs and campaigns. Thinking you know what will resonate or drive success without research is the kiss of death. Launching a social campaign without conducting a thorough social analysis of your target markets, segments, consumers and past campaigns can lead to subpar results. It is critical…

    AllFacebookin Social- 28 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … percent) Doom (10.2 percent) Halo 5 (7.6 percent) The Legend of Zelda (7.2 percent) Uncharted 4 (7.1 percent) Star Fox (6.2 percent) Mirror’s Edge (4.4 percent) Assassin’s Creed Syndicate (3.5 percent) Deus Ex: Mankind Divided (1.9 percent) Synthesio vice president of global marketing Leah Pope said in a release announcing the results: Some of our…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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