Leah Pope

  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (Fabric.com), some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 9 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 25 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … percent) Doom (10.2 percent) Halo 5 (7.6 percent) The Legend of Zelda (7.2 percent) Uncharted 4 (7.1 percent) Star Fox (6.2 percent) Mirror’s Edge (4.4 percent) Assassin’s Creed Syndicate (3.5 percent) Deus Ex: Mankind Divided (1.9 percent) Synthesio vice president of global marketing Leah Pope said in a release announcing the results: Some of our…

    David Cohen/ AllTwitterin Social Facebook Twitter- 16 readers -
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