Leah Pope

  • Smarter Marketing With a Data-Driven Technology Stack

    … and decisions across the business and get a step closer to connecting all of your social and marketing programs to business impact. Continuing to build out the data ecosystem will arm marketers with an even greater understanding of their audience and their customers and drive messaging, targeting and programs. Leah Pope is chief marketing officer of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 15 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 14 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 31 readers -
  • Fallout 4, Xbox Rule E3 Mentions

    … percent) Doom (10.2 percent) Halo 5 (7.6 percent) The Legend of Zelda (7.2 percent) Uncharted 4 (7.1 percent) Star Fox (6.2 percent) Mirror’s Edge (4.4 percent) Assassin’s Creed Syndicate (3.5 percent) Deus Ex: Mankind Divided (1.9 percent) Synthesio vice president of global marketing Leah Pope said in a release announcing the results: Some of our…

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
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