• App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 8 readers -
  • Personalization Boosts App Engagement (Infographic)

    … We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make. Personalization can…

    AllFacebook- 18 readers -
  • Decoding Digital Marketing Jargon

    … Every industry has its share of jargon. As new marketing technology and strategies emerge, new buzzwords arise. The challenge is making sense of it all and determine which approach is the best fit for your business. According to Momchil Kyurkchiev, CEO and co-founder of Leanplum, an integrated marketing optimization solution for mobile apps…

    AllTwitter- 16 readers -
  • Leanplum: A/B Test Your Mobile Content and Messaging

    … messaging and launch campaigns in real-time, or create specific time- and event-based triggers. Mobile App Analytics – analyze data based on past behavior, device type, geography, traffic source, and custom user attributes. Create conversion funnels, segment based on behavior or time, and view common metrics. Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile Content- 3 readers -
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