Leanplum

  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … by an additional 6 percent. One area the report covers that isn’t often mentioned is dormant users. The analysis found that only 23 percent uninstalled an app within a week, while 9 percent remained active users. The remaining 68 percent are dormant users, who could be reactivated with well-timed, personalized push notifications. It’s not even…

    Inside Facebookin Mobile- 16 readers -
  • Personalization Boosts App Engagement (Infographic)

    … We know that personalization works when it comes to engagement and conversion. We also know marketers still have trouble with it. Personalization can do much more, especially when companies have access to applications and push notifications. A report from Leanplum examines the large impact personalization can make. Personalization can…

    AllFacebook- 22 readers -
  • Decoding Digital Marketing Jargon

    …, the jargon is rampant in digital marketing, and they come with a lot of false promises and misconceptions. Omni-channel is one of the biggest buzzwords that really just refers to a strategy that uses a multichannel approach to deliver a seamless customer experience. And while omni-channel strategies have been around for a long time…

    AllTwitter- 21 readers -
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