• A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … media category and placed in two new categories: granted media and leased media. Using those three characteristics, here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category. Paid Media Content created by the brand that’s distributed to an audience…

    Convince and Convertin Social EMail- 22 readers -
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