Lee Odden

  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … just beg them to promote your stuff. Assess where key influencers may have other content needs. Can you fill an information gap? Strategically tap influencers to help you create quality content. This is most helpful when developing crowd-pleaser content. Top Rank’s Lee Odden is the granddaddy of the Epic Curated Content. Similarly, Orbit Media’s…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 41 readers -
  • Content Marketing Definition

    … of driving profitable customer action. Joe Pulizzi (aka The Godfather of Content Marketing) – Content Marketing Institute, author of Epic Content and Content Inc. 44. Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. Robert Rose – Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 29 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 15 readers -
  • Influencer Marketing: What You Need to Know to Get Started

    …. Follow me, subscribe, and listen to the Social Media Examiner weekly blabs. Read the 2016 Social Media Marketing Industry Report. Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on influencer marketing? Please leave your comments below. Lee Oden talks with Michael Stelzner about influencer marketing and what you need to know to get started. …

    Michael Stelzner/ Social Media Examinerin Social How To's- 11 readers -
  • Prepublication Blog Post Distribution

    … to streamline production. Rewrite blog posts for LinkedIn Publishing and/or Medium. Dorie Clark, author of Stand Out, found that just republishing articles on LinkedIn extends her reach. (Please note: I believe in changing the articles so that you don’t have duplicate content. Emphasize a different point on each platform.) Reshare other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
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