Lee Odden

    • Content Marketing Audience: Do You Know Your Readers?

      How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

      Heidi Cohen/ Heidi Cohenin Content- 16 readers -
    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 19 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Content Marketing Definition

    … that is relevant and value to our diverse constituents to help generate dialogue and grow our base of support. Asks us to divine (sic) professional interests, immediate need and future skill sets and then fulfill with content. Jim Siegel – HealthCare Chaplaincy 47. Content Marketing is like an information water cooler for your customer community. When your…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 21 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Missed 2016 Content Marketing Opportunities

    … success! Even better it’ll save your content marketing budget. Take a deep breath. Think: I can do this. You still have time to be a 2016 content marketing star! (BTW, here are our 2016 Content Marketing Trends including relevant charts.) BUT you have to act NOW! 5 Missed 2016 Content Marketing Opportunities Examine these 5 missed 2016, content…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … leadership. Michael Brenner established himself as an expert with his blog while he was at SAP. 3. Blogs allow multi-directional engagement Many marketers use social media to engage with their customers and broader audience. Social media blogging is engagement-friendly. Blogs provide 4 types of engagement. Comments Blog comments allow readers to interact…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 13 readers -
  • Prepublication Blog Post Distribution

    … to streamline production. Rewrite blog posts for LinkedIn Publishing and/or Medium. Dorie Clark, author of Stand Out, found that just republishing articles on LinkedIn extends her reach. (Please note: I believe in changing the articles so that you don’t have duplicate content. Emphasize a different point on each platform.) Reshare other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 23 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 21 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … that relationship. Today, it has become much more difficult to capture and hold the attention of many in-demand influencers. Many companies are unsure of how exactly to effectively identify, qualify and recruit influencers into their digital marketing strategy. Last week, TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing…

    Ashley Zeckman/ TopRank®in How To's- 19 readers -
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