Lee Odden

    • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

      How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

      Heidi Cohen/ Heidi Cohen- 21 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice. Like the showoff…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • Content Marketing Definition

    … SEO, Social Media, and Content Marketing 38. Content marketing is sharing real solutions to real problems for real people … and doing it for free. Every piece of content must answer two questions: What hell does this save people from. What heaven does it deliver them unto? Aaron Orendorff – Iconicontent 39. Content marketing is about making…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 36 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 36 readers -
  • Internal Content Curation VS External Content Curation

    … of a high performing article I wrote for Content Marketing Institute. It’s still driving traffic 2+ years later! External content curation includes original content from other sources. Lee Odden (and his team) is the master of Epic Curated Content! (Here’s how you can create winning epic curated content!) BTW, here’s how it looks in a blog post…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Missed 2016 Content Marketing Opportunities

    … these efforts into quality content marketing. For example, a car marketer can improve its owner manual and make it more useful. Convert this information into a mobile app. The app can find local dealers based on the car’s current location. This helps owners and drives additional service and parts sales. Actionable Marketing Tip to Avoid Missed 2016…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … tend to be after-thought content. They read like high school writing assignments not quality content. As a result, their blogs underperform. While 81% of North American B2B businesses use blogging, only 59% of them find blogging effective! It’s a self-fulfilling prophecy. Recently, long time bloggers Gini Dietrich and Chris Brogan wrote posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 19 readers -
Get the top posts daily into your mailbox!
More from around the web