Lee Odden

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …) and Invisible Influencers (2016) have spread these ideas. It’s also gained traction due the work of Lee Odden. While “influencer marketing” is relatively new it’s really an extension of word of mouth marketing. One of its key proponents was Andy Sernovitz, author of Word of Mouth Marketing who transformed WOMMA into a viable business association…

    Heidi Cohen/ Heidi Cohen- 39 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Why You Need Influencer Relations Marketing Now

    …. Spotlight customers using your products. Use their photos or yours. Get their permission first, especially if “Under 13s” are involved. Create a regular blog column focused on your customers. For example, Spin Sucks’s Gini Dietrich ran a #FollowFriday interview of its Twitter followers.I love this column from 2012 featuring Orbit Media’s Andy…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 58 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … they can maintain. Determine the schedule and content that work best for your business. For example, Spin Sucks’s Gini Dietrich publishes a video curation post every Saturday. It’s fun content her audience enjoys consuming. It’s entitled “Gin & Topics”, a play on her name. Test different options. Pricenomics uses a small $50 budget to A/B test…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    …® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2016. | How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing | http://www.toprankblog.com The post How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing appeared first on Online Marketing Blog - TopRank®. …

    TopRank®- 43 readers -
Get the top posts daily into your mailbox!