Lee Odden

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … the percentages for mobile ad blockers are lower, there are significantly more mobile users. As a result, expect ad-blockers to increase for mobile formats. US Ad Blocker Software Is Mainly On Desktops – eMarketer Data Chart Here are 3 ad-blocker work-arounds: Invest in Facebook ads. Their desktop ads get around ad blockers. Create quality, non-promotional…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 17 readers -
  • Why You Need Influencer Relations Marketing Now

    …, they’ve got no credibility with your customers based on years of Edelman Trust Barometer Reports. Don’t take this to mean go outside your organization. Rather be selective. Your best employee choices according to Edelman’s Trust Barometer are your technical experts. These people help develop your products and understand how to make them work properly…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Why You Should Attend Social Media Marketing World 2017

    … World 2017. Learn More about SMMW 2017! Here’s why you should attend this conference: Discover the best and newest ways to deploy and track social tactics: Take in 120+ practical, action-oriented social media marketing sessions and workshops from the world’s leading experts—all in beautiful San Diego, California. Reduce your trial and error time…

    Douglas Karr/ Marketing Technology Blog- 57 readers -
  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 42 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 39 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Missed 2016 Content Marketing Opportunities

    … with sufficient iterations to cause them to take action. Rand Fishkin found that a Moz promotion takes 7-8 impressions before a potential prospect is willing to sign up for a test. We’re so focused on the new and evolving technologies that we forget the established notion of message repetition. It’s Mad Men school advertising. Add to this the fact…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … of their blogs. Many are still going and have expanded into professional media entities like Jay Baer’s Convince and Convert and Lee Odden’s Online Marketing Blog. Jason Miller viewed LinkedIn’s blog as the uncut jewel in LinkedIn’s content crown when he joined their team. Effectively, businesses view social media blogging as dead. Their posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 26 readers -
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