Lee Odden

  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Content Marketing Definition

    … content. Brian Lindamood – Manta 34. Content marketing is the process by which you provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, you build loyalty and trust for your brand — and ultimately build an audience and increase profits. Michele Linn – Content Marketing Institute 35…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …. BUT it robs your blog content of any personality related to your business and/or product. (Hat tip: Jeff Cohen.) 3. Most B2B blogs don’t measure key performance indicators contributing to content marketing success Blogs require staff and resources to attract and build an audience. If they’re not a priority for your management and marketing team…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 18 readers -
  • Internal Content Curation VS External Content Curation

    …. Gini Dietrich writes Gin and Tonic every Saturday. The Internal Content Curation VS External Content Curation bottom line: In today’s attention-poor market, content marketers need ways to attract prospects with quality content that breaks through the clutter. More content creation isn’t the answer. Internal and external content curation…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … tend to be after-thought content. They read like high school writing assignments not quality content. As a result, their blogs underperform. While 81% of North American B2B businesses use blogging, only 59% of them find blogging effective! It’s a self-fulfilling prophecy. Recently, long time bloggers Gini Dietrich and Chris Brogan wrote posts…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 12 readers -
  • Prepublication Blog Post Distribution

    … like better than the sound of their own name. Adding this gets people to notice your content. Put other people’s names up in lights Tap into influencers, employees and customers. Make them look good. Even better include their words and photographs. Gather input. Ask others. Top Rank’s Lee Odden is a proponent of co-created content. (Check out his…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … that relationship. Today, it has become much more difficult to capture and hold the attention of many in-demand influencers. Many companies are unsure of how exactly to effectively identify, qualify and recruit influencers into their digital marketing strategy. Last week, TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing…

    Ashley Zeckman/ TopRank®in How To's- 17 readers -
  • Content Curation Grows Up: What You Need To Know

    … readers are familiar with it). Like other cyclical content, it helps to brand your content curation. Gini Dietrich of Spin Sucks writes a regular Saturday blog post called Gin and Topics. Its consistent format includes the same image and 5 curated videos with short commentary. While most bloggers avoid Saturday publication, Dietrich gives readers fun…

    Heidi Cohen/ Heidi Cohenin Content How To's- 26 readers -
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