Lee Odden

  • Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

    … Annual content planning is the answer to filling your content marketing editorial calendar. Use a mix of the 5 types of annual content including annual, seasonal (or quarterly), monthly, holiday and conference/event content. Includes tips and examples. The post Annual Content Planning: How To Kickstart Filling Your Editorial Calendar appeared…

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Collect the questions and answers from your sales and customer service personnel. Then edit them into quality content and add alluring visuals. Don’t avoid the tough questions including pricing. Marcus Sheridan made $2 million for his River Pools and Spas by answering this question without you knowing how much it’ll cost. Also include a “Who’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 60 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … to qualify. According to Marcus Sheridan, this post is a high converter. List blog content your audience actively seeks. Give blog readers information they want. Where possible determine the content format they want for specific topics or posts. No brainstorming needed. Time saved. Catalog blog content your audience can and will help create. Don’t go…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 46 readers -
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