Lee Odden

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

    … in traffic, reach your buyers via the people they’re already listening to. [Keep reading for a chance to win a free ticket to the conference!] The Solution: Influencer Content To help marketers understand how to approach (and get more out of) influencer marketing, TopRank Marketing’s CEO Lee Odden will be presenting influencer content best practices…

    TopRank®- 14 readers -
  • Internal Content Curation VS External Content Curation

    … Curation: Examples Highlight related internal resources to keep readers on your site or blog. Curate your existing content into a new piece of content. Copyblogger does a great job of this. They use a consistent visual. External Content Curation: Examples External content curation creates new content using third party sources. Here’s an example…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Missed 2016 Content Marketing Opportunities

    … from LinkedIn’s Jason Miller. He created LinkedIn’s The Sophisticated Marketer’s Guide to Content Marketing with the help of Lee Odden and his Top Rank Marketing team. Since it’s first iteration, Miller has rewritten much of the content to support 2 different content marketing goals. The guide has expanded to over 100 pages! 2016 Edition…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Social Media Blogging: 4 Reasons Your CMO Needs

    … to attract better search rankings. (Check Andy Crestodina’s Orbit Media Blog for additional help on this.) Use Yoast plugin to cover the basics. Add keyword relevant text to images and non-text blog content. Social media Beyond being a social media platform, blogs fuel other social media interactions. Maximize readers’ ability to engage with your…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 11 readers -
  • Prepublication Blog Post Distribution

    … like better than the sound of their own name. Adding this gets people to notice your content. Put other people’s names up in lights Tap into influencers, employees and customers. Make them look good. Even better include their words and photographs. Gather input. Ask others. Top Rank’s Lee Odden is a proponent of co-created content. (Check out his…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 19 readers -
  • Learn How to Create a More Effective Influencer Marketing Strategy

    … that relationship. Today, it has become much more difficult to capture and hold the attention of many in-demand influencers. Many companies are unsure of how exactly to effectively identify, qualify and recruit influencers into their digital marketing strategy. Last week, TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing…

    Ashley Zeckman/ TopRank®in How To's- 14 readers -
  • Content Curation Grows Up: What You Need To Know

    … content. Gin and Topics invites readers to submit videos. They get a shout out when Dietrich uses their selection. She imbeds Click-to-Tweet cards that stand out and encourage readers to share the content. Example of Stand Alone Content Curation – Spin Sucks By contrast, Copyblogger curates its own existing content. While it’s a regular element…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
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