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  • Why Do Stories Matter? Personal Connection

    … Why do stories matter? If you think about it enough, you’ll likely come up with a very personal answer—a story that changed your life in some way. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 25 readers -
  • 10 David Carr Quotes to Remember Always

    … At Contently, a lot of us come from media journalism backgrounds, and as a result, we grew up idolizing David Carr. When news of his death broke last Thursday night, we felt it. Media journalism would never be the same. Sundays would never be the same. So, we wanted to celebrate his life, words, and ideas with 10 quotes that are better and more…

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … their email addresses or choose to follow the brand on social media. Regardless of whether you choose to publish your brand’s content yourself or with a third-party media outlet, it’s important to make sure you’re measuring it the right way. Otherwise, you’re just another caveman marketer waiting impatiently for clicks to immediately turn into sales. Ad buyers and studios have to realize that the process will never be as simple as “Them click, them buy.” …

    The Content Strategistin Content- 14 readers -
  • Why Do Stories Matter? That’s Like Asking Why You Should Eat

    … It’s time for another story about stories. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories matter?” Last week, the answer was hilarious; this week, it’s quite beautiful, and comes courtesy…

    Joe Lazauskas/ The Content Strategist- 11 readers -
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