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  • Why Do Stories Matter? Personal Connection

    … Why do stories matter? If you think about it enough, you’ll likely come up with a very personal answer—a story that changed your life in some way. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 25 readers -
  • 10 David Carr Quotes to Remember Always

    … At Contently, a lot of us come from media journalism backgrounds, and as a result, we grew up idolizing David Carr. When news of his death broke last Thursday night, we felt it. Media journalism would never be the same. Sundays would never be the same. So, we wanted to celebrate his life, words, and ideas with 10 quotes that are better and more badass than anything any of us will ever say or write. If you’d like to share any of the images, just hover over it and click on the appropriate icon. …

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 15 readers -
  • Why Do Stories Matter? That’s Like Asking Why You Should Eat

    … It’s time for another story about stories. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories matter?” Last week, the answer was hilarious; this week, it’s quite beautiful, and comes courtesy…

    Joe Lazauskas/ The Content Strategist- 11 readers -
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