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  • Why Do Stories Matter? Personal Connection

    … Why do stories matter? If you think about it enough, you’ll likely come up with a very personal answer—a story that changed your life in some way. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-minute film that interprets and answers that critical question, “Why do stories…

    Joe Lazauskas/ The Content Strategist- 12 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 19 readers -
  • 10 David Carr Quotes to Remember Always

    … At Contently, a lot of us come from media journalism backgrounds, and as a result, we grew up idolizing David Carr. When news of his death broke last Thursday night, we felt it. Media journalism would never be the same. Sundays would never be the same. So, we wanted to celebrate his life, words, and ideas with 10 quotes that are better and more…

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … $100,000. At that price, brands might be better off driving people to owned brand publications like General Electric’s GE Reports or Dell’s Tech Page One. Contently’s research shows that readers trust stories on brand-owned websites nearly as much as they do sponsored stories on news sites. And while sponsored content on BuzzFeed gives brands…

    The Content Strategistin Content- 12 readers -
  • Why Do Stories Matter? That’s Like Asking Why You Should Eat

    … of House of Nod, a two-time Emmy-winning “full service creative and production wunder-haus.” Why Do Stories Matter? That’s Like Asking Why You Should Eat from CONTENTLY NYC on Vimeo. We spoke with House of Nod creative director Robert Kolodny to learn more about how they approach storytelling—and tackled this strange assignment. What was the first…

    Joe Lazauskas/ The Content Strategist- 11 readers -
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