• What Does the Consumer Internet of Things Mean for Marketers?

    … Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We’re seeing the thin end of the wedge with FitBit, Apple Watch, Amazon…

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