Legal

    • What the GDPR means for your business

      By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in non-compliance will face heavy fines: €20 million or 4 percent of global revenue per infraction.

      Marketing Land- 24 readers -
    • Website Counter-Sues Federal Trade Commission Right Back

      Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through their attorneys that they were filing a counterclaim against the FTC in connection to actions taken against the company, and press releases done by the commission that they claim hurt ...

      Pace Lattin/ Performance Marketing Insider- 13 readers -
  • Sanity check: One year until GDPR

    … With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all…

    Marketing Land- 15 readers -
  • What is the GDPR, and why should martech care?

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees…

    Marketing Land- 23 readers -
  • Amazon: virtual assistants and AI robots have free speech rights too

    … In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device, enabling the government to spy on citizens. Amazon is trying to prevent its Echo/Alexa from becoming a real-life version of it. Amazon is hoping to keep its Alexa devices from being a tool of government surveillance and thus…

    Greg Sterling/ Marketing Land- 24 readers -
  • Ready for GDPR? This white paper points you in the right direction

    … It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether…

    Marketing Land- 17 readers -
  • FTC issues report and guidelines on cross-device tracking

    … Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held a workshop…

    Greg Sterling/ Marketing Land- 16 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … Amazon Canada has been fined $1 million by the country’s Competition Bureau for using deceptive price listings. According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Amazon.com.ca Inc. was charged with listing misleading comparative prices. From the release: Amazon often…

    Amy Gesenhues/ Marketing Land- 21 readers -
  • Legal Issues and the Role of Social Media

    … Every good thing comes with its downside. This is the case for social media in legal issues. When aggrieved victims share their stories of woe on social media, other users will often cheer them to take the matters to court, where they would get justice and possibly a windfall from the case. However, with the unbridled use of social media…

    AllTwitterin Social Facebook- 21 readers -
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