Legal

  • Sanity check: One year until GDPR

    …. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed…

    Marketing Land- 16 readers -
  • What the GDPR means for your business

    … offenses. You can read the full text here, but I have broken it down to the four main components…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Josh Manion brought the breakthrough Ensighten…

    Marketing Land- 26 readers -
  • Website Counter-Sues Federal Trade Commission Right Back

    … Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through their attorneys that they were filing a counterclaim against the FTC in connection to actions taken against the company, and press releases done…

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • What is the GDPR, and why should martech care?

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees…

    Marketing Land- 25 readers -
  • Amazon: virtual assistants and AI robots have free speech rights too

    … In George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device, enabling the government to spy on citizens. Amazon is trying to prevent its Echo/Alexa from becoming a real-life version of it. Amazon is hoping to keep its Alexa devices from being a tool of government surveillance and thus…

    Greg Sterling/ Marketing Land- 28 readers -
  • Ready for GDPR? This white paper points you in the right direction

    … It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether…

    Marketing Land- 17 readers -
  • FTC issues report and guidelines on cross-device tracking

    … Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held a workshop…

    Greg Sterling/ Marketing Land- 20 readers -
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