Legal Approvals

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … of readers and high engaged time. Intuit’s MintLife blog captures this insight admirably. The award-winning blog for Mint.com reaches over 2 million readers, with barely any mentions of Mint.com itself. Instead, Intuit and Mint strive to create brand trust by providing neutral, marketing-free personal finance advice and articles. The result? Prominent…

    The Content Strategistin Content- 16 readers -
  • The Editor’s Guide to Working With Brands

    … to brand publishing a challenge, especially for veteran editors with decades of experience. As head of Contently’s Editorial Services team, I help dozens of editors navigate these challenges every day. My inbox currently features the following questions: “My client’s legal team keeps shredding our stories. How do I solve this for the next round…

    The Content Strategistin Content- 22 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … Vines (by Camille Padilla Dalmau): We don’t do a ton of profiles on people, but Cami’s piece on Vine wunderkind Cignoli is just a really cool take on how marketing creativity can be lucrative for the individual, not just the company. Come for the photography, stay for the wisdom: “Social media is just media,” she says. “[Saying that Vine is a fad…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
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