Legal Approvals

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … If you think content marketing is easy, you’re probably misinformed. And if you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don’t work in the business. As someone who has spent years managing content creation for several notable financial brands, I’m afraid someone needs to point out…

    The Content Strategistin Content- 11 readers -
  • The Editor’s Guide to Working With Brands

    …, just launched 23 Stories by Condé Nast, a branded content studio with a unique editorial strategy. As The Wall Street Journal notes, rather than hiring a separate squad of editors for its brand studio, Condé “will have editors from its fleet of magazines work directly with marketers to produce branded content.” It’s a move that makes perfect sense…

    The Content Strategistin Content- 18 readers -
  • Our (Other) 10 Favorite Stories of 2014

    …. The article sparked a really interesting conversation—a conversation I expect to get louder in the future as brands look for smarter ways to stand out. Bot Hunters (by Jordan Teicher): This story came to me out of the blue as I was killing time between panels at Advertising Week. The more I researched White Ops, an enterprise cyber-security firm…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
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  • 6 Steps To Decoding Your Target Audience6 Steps To Decoding Your Target Audience
    Clearly defining your audience makes all the difference when you’re creating content. If you’re writing a piece about social media management tools, how do you frame it correctly? The answer, of co...