Legal Approvals

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … of readers and high engaged time. Intuit’s MintLife blog captures this insight admirably. The award-winning blog for Mint.com reaches over 2 million readers, with barely any mentions of Mint.com itself. Instead, Intuit and Mint strive to create brand trust by providing neutral, marketing-free personal finance advice and articles. The result? Prominent…

    The Content Strategistin Content- 15 readers -
  • The Editor’s Guide to Working With Brands

    …, just launched 23 Stories by Condé Nast, a branded content studio with a unique editorial strategy. As The Wall Street Journal notes, rather than hiring a separate squad of editors for its brand studio, Condé “will have editors from its fleet of magazines work directly with marketers to produce branded content.” It’s a move that makes perfect sense…

    The Content Strategistin Content- 22 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … gadgets and/or wants to fulfill a lifelong dream of becoming Tom Cruise’s character from Minority Report. Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them(by John Hazard): One of the biggest problems we are always trying to solve is figuring out how content marketers can publish more efficiently. Be fast, faster, fastest…

    Jordan Teicher/ The Content Strategistin Content Facebook- 16 readers -
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