Legal Approvals

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … views to stand out. To add insult to injury, the content creation process is often harder in finance because of SEC regulations and complex internal approval chains, which slow everything considerably. But building a content operation doesn’t have to be such a risky investment. As a financial journalist and editor, I’ve seen firsthand how content…

    The Content Strategistin Content- 11 readers -
  • The Editor’s Guide to Working With Brands

    … on the masthead at Fortune.com and Condé Nast Portfolio. The Red Bulletin’s Robert Sperl did the same after a career in sports pubs in his native Austria. Quality is key Here’s the “but” that should’ve come at the end of that last section: Just because you’re under the marketing umbrella doesn’t mean you’re just churning out marketing copy. In fact, the most…

    The Content Strategistin Content- 18 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … trying to rid the digital world of bot fraud, the more I knew I had to write about them. The technical side of marketing may not be as sexy as the fleshy side infused with pop culture, but companies like White Ops are vital to the long-term success of brand publishing, and this particular company happened to be taking on Russian millionaires, bank…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
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