Legal Challenges

  • Big Drop in Programmatic Ad Fraud Reported in Q4

    A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This data is coming from research conducted by Integral Ad Science.

    Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Feds Cracking Down on “Natural” Claims

    …% natural’ means just that – no artificial ingredients or chemicals. Companies should take a lesson from these cases.” The personal-care product industry is currently growing quite rapidly, currently bringing in about $5 billion per year in the US alone. While there is no official or legal definition for ‘natural’ the FTC clearly thinks that these…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 5 readers -
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