Legal Considerations

  • Someone’s making money off your copyrighted content (But it isn’t you)

    … (and owned) by someone else on your website, social media feed, or other channel. Essentially, “content curation” means sharing quality content from outside sources (i.e. content that you didn’t create) for the benefit of your audience. The value in curation lies in using discretion to sort through the mountains of crap content and guide your…

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  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising…

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