Legal Considerations

    • Loyalty Programs Might Cost Your Business More Than You Bargained For

      By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker, 70% of shoppers said they belong ...

      {grow}- 16 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. If you’re…

    {grow}in Social- 19 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 25 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … your influencer marketing legal and how to use native advertising without getting fined by the FTC. In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. Insist on disclosure Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit…

    {grow}- 21 readers -
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