Legal Considerations

  • Protecting your podcast: Finding and using “pod-safe” music

    ….” They usually chuckle at first, forcing me to repeat it. “Seriously, stop using it. You’re opening yourself up to major liability if you don’t.” Today let’s talk about protecting your podcast by using music the right way. Face the music Copyright is a complex issue, and I’ve discussed it on this blog before, but here’s a summary: An artist owns…

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  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

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  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … their online followings. If you want to recruit influencers to amplify your brand message, do it, just be smart about it. First, check out my {grow} post: a checklist for safe influence marketing. Second, work with a practicing attorney who specializes in social media law (like Sara F. Hawkins) to create a contract you can use to govern each of your…

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  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

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  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising…

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