Legal Considerations

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  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … not incorporating influencer marketing into your mix, you should at least be thinking about it. But before you take the plunge, lay some groundwork. I’ve covered the legal risks that arise in influencer marketing and blogger outreach here on {grow} and on my blog at, so go check out those posts if you need a refresher in the importance…

    {grow}in Social- 20 readers -
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

    {grow}- 19 readers -
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