Legal Considerations

  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … their online followings. If you want to recruit influencers to amplify your brand message, do it, just be smart about it. First, check out my {grow} post: a checklist for safe influence marketing. Second, work with a practicing attorney who specializes in social media law (like Sara F. Hawkins) to create a contract you can use to govern each of your…

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  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

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  • Protecting your podcast: Finding and using “pod-safe” music

    … By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast opener and they’re asking me “what they should do.” My answer is always the same: “Stop using copyrighted music unless you have written permission…

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