Legal: Copyright

  • New EU copyright rules: basic fairness or punitive media subsidy?

    … societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much. Here’s what the European Commission says the proposed rules will accomplish: better choice and access to content online and across borders…

    Greg Sterling/ Search Engine Landin SEO- 7 readers -
  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … a legal standpoint? The law (in the USA) I won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register your trademarks with the USPTO (United States Patent and Trademark Office…

    Search Engine Landin Paid Search SEO- 11 readers -
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