Legal: Copyright

  • New EU copyright rules: basic fairness or punitive media subsidy?

    … societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much. Here’s what the European Commission says the proposed rules will accomplish: better choice and access to content online and across borders…

    Greg Sterling/ Search Engine Landin SEO- 17 readers -
  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … to the search engines (who do listen!), strong agreements to clarify what’s permissible within your industry and with partners and (as a last resort) lawsuits. Each data point I see from my company’s search marketing clients continues to support that brand bidding is the most effective tactic for achieving meaningful PPC growth to your 2016 ROAS…

    Search Engine Landin Paid Search SEO- 20 readers -
Get the top posts daily into your mailbox!