Legal: Copyright

  • New EU copyright rules: basic fairness or punitive media subsidy?

    … would take the largely failed copyright approaches of Spain and Germany and impose them across the EU. As a practical matter EU is seeking to strengthen the bargaining power of traditional publishers vs. giant internet companies like Google. Critics call the new directive’s copyright provisions a link tax. Publishers argue it’s simple fairness…

    Greg Sterling/ Search Engine Landin SEO- 7 readers -
  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … a legal standpoint? The law (in the USA) I won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register your trademarks with the USPTO (United States Patent and Trademark Office…

    Search Engine Landin Paid Search SEO- 13 readers -
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