Legal: Copyright

  • New EU copyright rules: basic fairness or punitive media subsidy?

    … societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much. Here’s what the European Commission says the proposed rules will accomplish: better choice and access to content online and across borders…

    Greg Sterling/ Search Engine Landin SEO- 18 readers -
  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … a legal standpoint? The law (in the USA) I won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register your trademarks with the USPTO (United States Patent and Trademark Office…

    Search Engine Landin Paid Search SEO- 23 readers -
  • PhantomALERT: Waze Stole Our Database And Sold It To Google For $1 Billion

    Traffic violation-avoidance app maker PhantomALERT has sued Waze/Google for copyright violations and related claims. The company contends that Waze stole its points of interest (POI) database after partnership negotiations broke down between the two companies. Google is named in the suit only as the legal owner of and successor to Waze. There’s no specific Google wrongdoing alleged.

    Greg Sterling/ Search Engine Land- 20 readers -
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