Legal: Copyright & Trademark

  • Ad-Blockers Are Like Highway Robbers, IAB Says

    … at its legal options. “No conclusions have been reached on this,” he said during an Ad Week New York press conference. So for now, the IAB is working to help publishers educate users about a trend that has become a hot-button issue since Apple started supporting mobile ad-blockers with its iOS9 release this month. Soon after iOS 9 launch, several ad…

    Martin Beck/ Marketing Land- 19 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise of many, following the release of iOS 9, the ad-blocking app…

    Greg Sterling/ Marketing Land- 20 readers -
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