Legal: General

  • In the debate over net neutrality, make some noise

    … There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject. The net neutrality war has been politicized as Republican vs. Democrats, Big…

    James Green/ Marketing Land- 14 readers -
  • How the EU fine will ruin Google Shopping for the consumer

    … competition is good and indeed needed, especially when it comes to online advertising. But, what the EU fails to understand is that forcing Google to show more price-comparison services creates a bad user experience for those of us who actually use Google. Let me explain. Why Google Shopping works Google Shopping only works as an ad platform because…

    Search Engine Landin SEO Google How To's- 16 readers -
  • FTC issues report and guidelines on cross-device tracking

    … Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held a workshop…

    Greg Sterling/ Marketing Land- 23 readers -
  • Tech firms join forces to push back on Trump immigration ban

    … report. This follows the lead of Microsoft, Amazon and Expedia, which are supporting the Washington Attorney General, who filed suit against the immigration ban on Monday. Amazon is also apparently reaching out to members of Congress to explore legislative options. The Silicon Valley meeting was reportedly initiated by GitHub and will include Google…

    Greg Sterling/ Marketing Landin Google- 31 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … Amazon Canada has been fined $1 million by the country’s Competition Bureau for using deceptive price listings. According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Inc. was charged with listing misleading comparative prices. From the release: Amazon often…

    Amy Gesenhues/ Marketing Land- 30 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 14 readers -
  • How to manage ad partners in regulated industries: Pharma (part 5 of 5)

    Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated industries. My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly regulated industries, a simple marketing mistake that ignores these regulations — even by your partners — can lead to a ...

    Marketing Land- 31 readers -
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