Legal: General

    • Tech firms join forces to push back on Trump immigration ban

      Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the court” brief in one or more of the lawsuits that have been filed against the Trump executive order issued Saturday. The tech group will meet today in California to discuss strategy according to a Reuters report.

      Greg Sterling/ Marketing Landin Google- 24 readers -
    • FTC issues report and guidelines on cross-device tracking

      Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting.

      Greg Sterling/ Marketing Land- 13 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … Amazon Canada has been fined $1 million by the country’s Competition Bureau for using deceptive price listings. According to a release from the Canada’s Competition Bureau, an independent agency that enforces Canada’s Competition Act, Amazon.com.ca Inc. was charged with listing misleading comparative prices. From the release: Amazon often…

    Amy Gesenhues/ Marketing Land- 15 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 13 readers -
  • How to manage ad partners in regulated industries: Education (Part 4 of 5)

    Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in highly regulated industries. The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In these industries, a simple marketing mistake that ignores these regulations can lead to a federal-level, multi-million-d ...

    Marketing Land- 9 readers -
  • Google reports more than 40K government requests for user data during 2nd half of 2015

    … Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. …

    Amy Gesenhues/ Search Engine Land- 10 readers -
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