Legal: General

  • FTC issues report and guidelines on cross-device tracking

    … Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting. Last fall, the FTC held a workshop…

    Greg Sterling/ Marketing Land- 16 readers -
  • Tech firms join forces to push back on Trump immigration ban

    … report. This follows the lead of Microsoft, Amazon and Expedia, which are supporting the Washington Attorney General, who filed suit against the immigration ban on Monday. Amazon is also apparently reaching out to members of Congress to explore legislative options. The Silicon Valley meeting was reportedly initiated by GitHub and will include Google…

    Greg Sterling/ Marketing Landin Google- 28 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has…

    Amy Gesenhues/ Marketing Land- 21 readers -
  • U.S. District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit

    … Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. …

    Amy Gesenhues/ Marketing Land- 17 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 13 readers -
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