Legal: General

    • How the EU fine will ruin Google Shopping for the consumer

      As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot.

      Search Engine Landin SEO Google How To's- 16 readers -
    • In the debate over net neutrality, make some noise

      There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject. The net neutrality war has been politicized as Republican vs. Democrats, Big Corporate vs.

      James Green/ Marketing Land- 12 readers -
  • FTC issues report and guidelines on cross-device tracking

    … for stakeholders and interested parties in Washington, D.C. Earlier this week it released a report based on on that meeting providing an overview of the state of cross-device tracking and making recommendations about privacy, consumer consent and security. The FTC report discusses the two types of tracking: probabilistic (data matching…

    Greg Sterling/ Marketing Land- 22 readers -
  • Tech firms join forces to push back on Trump immigration ban

    … report. This follows the lead of Microsoft, Amazon and Expedia, which are supporting the Washington Attorney General, who filed suit against the immigration ban on Monday. Amazon is also apparently reaching out to members of Congress to explore legislative options. The Silicon Valley meeting was reportedly initiated by GitHub and will include Google…

    Greg Sterling/ Marketing Landin Google- 29 readers -
  • Amazon Canada ordered to pay $1M fine for deceptive price listings

    … The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has…

    Amy Gesenhues/ Marketing Land- 29 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 14 readers -
  • How to manage ad partners in regulated industries: Education (Part 4 of 5)

    Welcome to Part 4 of my five-part series on how to work more effectively with ad partners in highly regulated industries. The series is designed for advertisers who feel overwhelmed by government ad regulations and want tips on avoiding costly lawsuits. In these industries, a simple marketing mistake that ignores these regulations can lead to a federal-level, multi-million-d ...

    Marketing Land- 14 readers -
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