Legal: General

    • The FTC isn’t going to save influencer marketing from itself, but the industry could

      Government entities are typically slow to react to advances in digital marketing, which is why it took the Federal Trade Commission years to make its first attempt at regulating issues around transparency and disclosure in the burgeoning space of online influencer marketing. Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident tha ...

      Marketing Landin Social- 12 readers -
    • Update: FTC holds Warner Brothers accountable for online influencer deception

      Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent that sponsored content, includi ...

      Marketing Landin Display- 10 readers -
  • Supreme Court allows AdWords class action against Google to proceed

    … legal resources and often present the prospect of massive damage awards. Defendants seek to defeat class action certification because it’s much more difficult for individual plaintiffs to pursue their claims. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting…

    Greg Sterling/ Marketing Land- 7 readers -
  • FTC continues its influencer marketing crackdown with Machinima order

    … Last September the FTC settled charges against YouTube-based gaming network Machinima over failure to disclose payments to YouTube “influencers” surrounding an Xbox promotion. Today the agency announced its final consent order in the case. This marks the second announcement this week in connection with a settlement surrounding native ads…

    Greg Sterling/ Marketing Land- 12 readers -
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