Legal Implications

    • Is it OK to use my private conversation in a Facebook Live broadcast?

      By Mark Schaefer Last week I donated my time and talents to provide social media advice to a local community group. It wasn’t a prepared talk. In fact, I was a bit out of my element discussing minority business leadership issues … which was OK because it’s a subject I’m passionate about. But it was a group of about a dozen people having a private and honest conversation and ...

      {grow}in Social- 7 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … to anonymity and that the government can compel the company to provide users’ information. The court’s reasoning was that the reviews are not political speech and are therefore not protected. To offer some context, the federal government had launched an investigation into one company’s contract practices. After finding some reviews about…

    {grow}in Social- 21 readers -
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … brand loyalty so much as loyalty to the offer, but nonetheless business are spending unprecedented amounts on establishing new programs. Deceptively simple, loyalty programs actually spark a number of important legal questions, ones you should consider before starting your own campaign. First, are loyalty programs legal in your state? Laws regulating…

    {grow}- 19 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … of disclosure in influencer/brand relationships. It’s been clear for some time that the Federal Trade Commission (“FTC”) was getting progressively more strict in their approach to influencers posting sponsored content without the proper disclosures. First they updated their disclosure guidelines in 2013, then they issued some clarifying questions…

    {grow}in Social- 20 readers -
  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 18 readers -
  • To Prank or Not to Prank: The ROI of a Brand Hoax

    … By Kerry Gorgone, {grow} Contributing Columnist After grade school, I didn’t think much about April Fools’ Day, but social media changed that. With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through…

    {grow}- 20 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered false advertising. It might also be “trade libel,” which is making a false statement that injures someone else’s business or brand. (The complete legal explanation can be found in this court opinion, if you’re into that sort…

    {grow}in Paid Search- 26 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 19 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … care about, IssueVoter shows the pros and cons of related bills that will soon be voted upon. When you specify which stance you’d like your congressperson to take, it automatically emails them your position! And you can also encourage your friends to take a stand as well via social media–though IssueVoter avoids friend feuds by anonymizing your…

    {grow}- 15 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 19 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 22 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 28 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

    {grow}- 21 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … they comply with the legal requirements and guidelines regarding disclosure and transparency. In closing, let me say, definitively, that this post is not sponsored. But I’m open to offers on the next one. : ) Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator. She’s also Instructional Design Manager, Enterprise Training…

    {grow}in Paid Search How To's- 14 readers -
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