Legal Implications

  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

    {grow}in Facebook- 7 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 8 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 7 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

    {grow}- 11 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

    {grow}- 15 readers -
  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

    {grow}- 6 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    …. Facebook even has data on the things you start typing into a post, but ultimately choose NOT to share! Creepy much? In fact, social networks don’t even pretend that “delete” means delete. Facebook’s legal terms liken “deleting” to placing information into your computer’s “recycle bin,” and state that, by using Facebook, you acknowledge “that removed…

    {grow}in Social- 6 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … deal in. For example, Delta Airlines owns the trademark “Delta” for air travel, but Delta faucets owns the trademark for bathroom fixtures. No legal issues: they’re in different industries. Putting a hashtag symbol in front of someone else’s trademark is fine if you’re a private citizen having a conversation online, but it could be risky…

    {grow}in Social Twitter- 11 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … By Kerry Gorgone, {grow} Contributing Columnist “Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Too often, people will copy…

    {grow}in Content How To's- 16 readers -
  • New legal guidelines may impact many freelance employees

    … By Kerry Gorgone, {grow} Contributing Columnist Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. Labor Department recently issued a 15-page “interpretation” of existing employment law that declared businesses should…

    {grow}- 9 readers -
  • 6 Critical steps to help fight for your online privacy

    … By Kerry Gorgone, {grow} Contributing Columnist Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location, people legitimately freaked out. When…

    {grow}in Social- 9 readers -
  • The new guide to minimizing legal risks in Social Media Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “the essential guide to minimizing legal risks in social media marketing.” Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Here’s an update, so can continue to keep your marketing…

    {grow}in Social Mobile- 21 readers -
  • The best social media books for your holiday reading

    …, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines This is the long-awaited authoritative reference on the subject and there is no person on earth more qualified to write this book than Glen Gilmore. A dense topic but a surprisingly easy read since it is jam-packed with ideas and tips to safeguard your online presence and content…

    {grow}in Social Twitter- 3 readers -
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