Legal Implications

    • Don’t Review Your Employer on Glassdoor Until You Read This!

      By Kerry Gorgone, {grow} Contributing Columnist Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there. Sites like Glassdoor offer a rare, unfiltered view into salary levels, management, culture, and other things that the company’s external facing website and communications tend to obscure.

      {grow}in Social- 19 readers -
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

    {grow}- 19 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … not incorporating influencer marketing into your mix, you should at least be thinking about it. But before you take the plunge, lay some groundwork. I’ve covered the legal risks that arise in influencer marketing and blogger outreach here on {grow} and on my blog at, so go check out those posts if you need a refresher in the importance…

    {grow}in Social- 20 readers -
  • How to keep yourself safe from social engineering attacks

    … fingerprint alone I hope these tips are useful to you. Have fun on the web, but be careful out there! Kiki Schirr is a freelance marketer. She is currently building a video platform called WeKiki and draws Tech Doodles. Kiki can be reached easily through Twitter. The post How to keep yourself safe from social engineering attacks appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in How To's- 18 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … and needs and, in some instances, how a product or service like yours can help them to overcome those challenges. There are dozens of great books on how and why to create reader-centric content. Two of my favorite are Ann Handley’s Everybody Writes and Jay Baer’s Youtility. Why spend any time slamming the competition when you could be building trust…

    {grow}in Paid Search- 24 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … care about, IssueVoter shows the pros and cons of related bills that will soon be voted upon. When you specify which stance you’d like your congressperson to take, it automatically emails them your position! And you can also encourage your friends to take a stand as well via social media–though IssueVoter avoids friend feuds by anonymizing your…

    {grow}- 15 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 17 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 20 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 28 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

    {grow}- 21 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 13 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

    {grow}- 32 readers -
  • Does a lean start-up mean lean ethics, too?

    … By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear…

    {grow}- 10 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    …. Facebook even has data on the things you start typing into a post, but ultimately choose NOT to share! Creepy much? In fact, social networks don’t even pretend that “delete” means delete. Facebook’s legal terms liken “deleting” to placing information into your computer’s “recycle bin,” and state that, by using Facebook, you acknowledge “that removed…

    {grow}in Social- 11 readers -
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