Legal Implications

    • Trade Libel: If you can’t say something nice, make sure you have proof

      By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the staine ...

      {grow}in Paid Search- 17 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … learning about new technologies. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. Images are screen captures from real product use. The post We have a new government. IssueVoter can help you make sure they’re doing their jobs. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 12 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 7 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 10 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 9 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … your influencer marketing legal and how to use native advertising without getting fined by the FTC. In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. Insist on disclosure Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit…

    {grow}- 14 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … By Kerry Gorgone, {grow} Contributing Columnist By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” (Federal Trade Commission guide, Native Advertising: A Guide for Businesses). Now…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light…

    {grow}- 16 readers -
  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

    {grow}- 6 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    … into some hot water at home. Oops. Your social posts and search history live beyond delete. Many people don’t realize the extent to which social posts, search history on Google, Facebook and Twitter, your tweets, and just about everything else you do online is preserved—and discoverable as evidence in the event of a criminal case or civil lawsuit…

    {grow}in Social- 9 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … By Kerry Gorgone, {grow} Contributing Columnist “Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Too often, people will copy…

    {grow}in Content How To's- 19 readers -
  • New legal guidelines may impact many freelance employees

    … led to lawsuits against companies including Uber and FedEx— businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. Some companies classify full-time workers as contractors in order to circumvent minimum wage laws, or to avoid paying benefits like health insurance…

    {grow}- 9 readers -
  • 6 Critical steps to help fight for your online privacy

    … By Kerry Gorgone, {grow} Contributing Columnist Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location, people legitimately freaked out. When…

    {grow}in Social- 9 readers -
  • The new guide to minimizing legal risks in Social Media Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “the essential guide to minimizing legal risks in social media marketing.” Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Here’s an update, so can continue to keep your marketing…

    {grow}in Social Mobile- 22 readers -
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