Legal Implications

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered false advertising. It might also be “trade libel,” which is making a false statement that injures someone else’s business or brand. (The complete legal explanation can be found in this court opinion, if you’re into that sort…

    {grow}in Paid Search- 20 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

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  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 10 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 14 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 18 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … your influencer marketing legal and how to use native advertising without getting fined by the FTC. In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. Insist on disclosure Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit…

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  • How to Use Native Advertising Without Getting Fined by the FTC

    … they comply with the legal requirements and guidelines regarding disclosure and transparency. In closing, let me say, definitively, that this post is not sponsored. But I’m open to offers on the next one. : ) Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator. She’s also Instructional Design Manager, Enterprise Training…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light…

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  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

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  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    … money? Deleting posts could cost you, legally speaking. If you’re part of a legal case in which your social media posts might be relevant (so, pretty much every case EVER), you’re prohibited from deleting them. Removing posts or deleting your profile on the social networks could be considered “spoliation of evidence,” and could result in civil…

    {grow}in Social- 9 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … on the circumstances, but it’s bad manners regardless. Don’t use irrelevant hashtags. If you tag your marketing post #DIY when the content you’re posting has nothing to do with crafting or “do it yourself” projects, people will be annoyed. Typically not the reaction you’re going for when you use social media for marketing. Don’t hashtag your…

    {grow}in Social Twitter- 11 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … that breaks the law. It boils down to understanding the concept of fair use. What is Fair Use? Fair use is a defense to a claim of copyright infringement. Just because you give somebody credit doesn;t mean it’s legal. Many people say that their use of someone else’s creative work is “fair” in a disclaimer post on the bottom of the page, as though…

    {grow}in Content How To's- 19 readers -
  • New legal guidelines may impact many freelance employees

    … of Uber’s business, which makes them employees in the eyes of the law. If you need to staff up during heavy work periods, contract out support projects or tangential functions. Don’t use contractors for projects integral to your business. If you provide legal services, don’t use contract lawyers. Hire full-time lawyers and use contract paralegals…

    {grow}- 11 readers -
  • 6 Critical steps to help fight for your online privacy

    … down, which is what you want. Twitter: https://support.twitter.com/forms/dmca Instagram: https://help.instagram.com/contact/539946876093520 Facebook: https://www.facebook.com/help/400287850027717/ Google+: https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1 Sadly, privacy is little more than a fading illusion…

    {grow}in Social- 12 readers -
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