Legal Implications

  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 6 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 7 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 5 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising…

    {grow}- 10 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 6 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light…

    {grow}- 14 readers -
  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

    {grow}- 5 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    … money? Deleting posts could cost you, legally speaking. If you’re part of a legal case in which your social media posts might be relevant (so, pretty much every case EVER), you’re prohibited from deleting them. Removing posts or deleting your profile on the social networks could be considered “spoliation of evidence,” and could result in civil…

    {grow}in Social- 4 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … By Kerry Gorgone, {grow} Contributing Columnist The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Marketers and brands jumped on the hashtag train early (with some hilarious missteps), using hashtags to run giveaways…

    {grow}in Social Twitter- 9 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … that breaks the law. It boils down to understanding the concept of fair use. What is Fair Use? Fair use is a defense to a claim of copyright infringement. Just because you give somebody credit doesn;t mean it’s legal. Many people say that their use of someone else’s creative work is “fair” in a disclaimer post on the bottom of the page, as though…

    {grow}in Content How To's- 15 readers -
  • New legal guidelines may impact many freelance employees

    … By Kerry Gorgone, {grow} Contributing Columnist Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. Labor Department recently issued a 15-page “interpretation” of existing employment law that declared businesses should…

    {grow}- 8 readers -
  • 6 Critical steps to help fight for your online privacy

    … By Kerry Gorgone, {grow} Contributing Columnist Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location, people legitimately freaked out. When…

    {grow}in Social- 8 readers -
  • The new guide to minimizing legal risks in Social Media Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “the essential guide to minimizing legal risks in social media marketing.” Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Here’s an update, so can continue to keep your marketing…

    {grow}in Social Mobile- 18 readers -
  • But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

    By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to draw some questions is contests. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening.

    {grow}- 15 readers -
  • The best social media books for your holiday reading

    ….” Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Ted Wright is one of the most inventive and captivating marketers out there. He has contributed to several consumer revolutions in the U.S.–including the resurgence of Pabst Blue Ribbon, Chocolate Milk, and products for companies like Bissell, Intuit, AT&T, and Intel…

    {grow}in Social Twitter- 3 readers -
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