Legal Implications

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t…

    {grow}in Paid Search- 19 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

    {grow}- 12 readers -
  • Should Facebook be regulated?

    … safeguard to keep horrific content away from the eyes of children. Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children? This is important. Let the debate begin here, on The Marketing Companion podcast. In our latest episode, Tom Webster and I tackle…

    {grow}in Facebook- 8 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 11 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 12 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

    {grow}- 14 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … they comply with the legal requirements and guidelines regarding disclosure and transparency. In closing, let me say, definitively, that this post is not sponsored. But I’m open to offers on the next one. : ) Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator. She’s also Instructional Design Manager, Enterprise Training…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

    {grow}- 18 readers -
  • Does a lean start-up mean lean ethics, too?

    … start-up mean lean ethics, too? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories “Delete” does not mean deleted. 4 Steps to protect your privacy From newbie to expert, here are the best social media tools for your business Are you #BreakingTheLaw by using Hashtags? Is your online presence too safe for your own good? As digital ad options dry up, marketers turn desperate …

    {grow}- 7 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    …. Facebook even has data on the things you start typing into a post, but ultimately choose NOT to share! Creepy much? In fact, social networks don’t even pretend that “delete” means delete. Facebook’s legal terms liken “deleting” to placing information into your computer’s “recycle bin,” and state that, by using Facebook, you acknowledge “that removed…

    {grow}in Social- 9 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … deal in. For example, Delta Airlines owns the trademark “Delta” for air travel, but Delta faucets owns the trademark for bathroom fixtures. No legal issues: they’re in different industries. Putting a hashtag symbol in front of someone else’s trademark is fine if you’re a private citizen having a conversation online, but it could be risky…

    {grow}in Social Twitter- 11 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … that breaks the law. It boils down to understanding the concept of fair use. What is Fair Use? Fair use is a defense to a claim of copyright infringement. Just because you give somebody credit doesn;t mean it’s legal. Many people say that their use of someone else’s creative work is “fair” in a disclaimer post on the bottom of the page, as though…

    {grow}in Content How To's- 19 readers -
  • New legal guidelines may impact many freelance employees

    … of Uber’s business, which makes them employees in the eyes of the law. If you need to staff up during heavy work periods, contract out support projects or tangential functions. Don’t use contractors for projects integral to your business. If you provide legal services, don’t use contract lawyers. Hire full-time lawyers and use contract paralegals…

    {grow}- 9 readers -
  • 6 Critical steps to help fight for your online privacy

    … down, which is what you want. Twitter: https://support.twitter.com/forms/dmca Instagram: https://help.instagram.com/contact/539946876093520 Facebook: https://www.facebook.com/help/400287850027717/ Google+: https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1 Sadly, privacy is little more than a fading illusion…

    {grow}in Social- 9 readers -
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