Legal Implications

  • Is it OK to use my private conversation in a Facebook Live broadcast?

    … a signed release form from everyone! Where and how does the law cover the new technology we have at our fingertips? I would love to know the legal rights across the board for everyone attending and speaking at a conference. Pam Moore I think being “in a live video” someone else is filming just by being in the same location is different from…

    {grow}in Social- 9 readers -
  • Don’t Review Your Employer on Glassdoor Until You Read This!

    … practices. To me, Glassdoor reviews are more akin to this type of speech than political speech. But I’m afraid the damage is done. Once anonymity is not guaranteed, people become reluctant to share their true opinion of a company (good or bad). No one wants to get dragged into someone else’s legal problems, especially after you’re no longer employed…

    {grow}in Social- 21 readers -
  • Loyalty Programs Might Cost Your Business More Than You Bargained For

    … By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X number of times or refers X number of friends, etc. The popularity of loyalty programs is difficult to dispute: in a recent survey from CodeBroker…

    {grow}- 19 readers -
  • STOP: Don’t Use Influencer Marketing Without Reading This Post

    … By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. If you’re…

    {grow}in Social- 20 readers -
  • How to keep yourself safe from social engineering attacks

    … By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re…

    {grow}in How To's- 18 readers -
  • To Prank or Not to Prank: The ROI of a Brand Hoax

    … By Kerry Gorgone, {grow} Contributing Columnist After grade school, I didn’t think much about April Fools’ Day, but social media changed that. With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through…

    {grow}- 21 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered false advertising. It might also be “trade libel,” which is making a false statement that injures someone else’s business or brand. (The complete legal explanation can be found in this court opinion, if you’re into that sort…

    {grow}in Paid Search- 26 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 22 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head…

    {grow}- 15 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 19 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 24 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 28 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising…

    {grow}- 21 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … policy statement on deceptively formatted advertisements” giving advertisers and publishers alike a heads up: deceptive native ads will not be tolerated. So how can your brand capitalize on native advertising without breaking the law? The FTC offers some insight in their guide, “Native Advertising: A Guide for Businesses.” Here are a few key…

    {grow}in Paid Search How To's- 15 readers -
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