Legal Implications

  • Trade Libel: If you can’t say something nice, make sure you have proof

    … mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered false advertising. It might also be “trade libel,” which is making a false statement that injures someone else’s business or brand. (The complete legal explanation can be found in this court opinion, if you’re into that sort…

    {grow}in Paid Search- 19 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    … in the sand about politics had left me completely ignorant. And even if I hadn’t been ignorant, a lot of the information being thrown at me was… wrong! Every sign seemed to tell me to vote against the grocery tax. That seemed simple enough. Until I did a little research and realized they were taxing sugary sodas only—and that the giant…

    {grow}- 12 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 9 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 13 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. That makes it all the more aggravating when we find examples of companies unfairly making money off your…

    {grow}in Content- 16 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … your influencer marketing legal and how to use native advertising without getting fined by the FTC. In the meantime, here’s a general piece of advice: Require that any influencers you work with disclose everything. Insist on disclosure Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit…

    {grow}- 14 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … they comply with the legal requirements and guidelines regarding disclosure and transparency. In closing, let me say, definitively, that this post is not sponsored. But I’m open to offers on the next one. : ) Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator. She’s also Instructional Design Manager, Enterprise Training…

    {grow}in Paid Search How To's- 8 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

    {grow}- 19 readers -
  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

    {grow}- 8 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    …. Facebook even has data on the things you start typing into a post, but ultimately choose NOT to share! Creepy much? In fact, social networks don’t even pretend that “delete” means delete. Facebook’s legal terms liken “deleting” to placing information into your computer’s “recycle bin,” and state that, by using Facebook, you acknowledge “that removed…

    {grow}in Social- 9 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … deal in. For example, Delta Airlines owns the trademark “Delta” for air travel, but Delta faucets owns the trademark for bathroom fixtures. No legal issues: they’re in different industries. Putting a hashtag symbol in front of someone else’s trademark is fine if you’re a private citizen having a conversation online, but it could be risky…

    {grow}in Social Twitter- 11 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … courtesy signgenerator.org The post “Curation” versus Fair Use: How to keep your content safe appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories New legal guidelines may impact many freelance employees The new guide to minimizing legal risks in Social Media Marketing 6 Critical steps to help fight for your online privacy …

    {grow}in Content How To's- 19 readers -
  • New legal guidelines may impact many freelance employees

    … of Uber’s business, which makes them employees in the eyes of the law. If you need to staff up during heavy work periods, contract out support projects or tangential functions. Don’t use contractors for projects integral to your business. If you provide legal services, don’t use contract lawyers. Hire full-time lawyers and use contract paralegals…

    {grow}- 11 readers -
  • 6 Critical steps to help fight for your online privacy

    … down, which is what you want. Twitter: https://support.twitter.com/forms/dmca Instagram: https://help.instagram.com/contact/539946876093520 Facebook: https://www.facebook.com/help/400287850027717/ Google+: https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1 Sadly, privacy is little more than a fading illusion…

    {grow}in Social- 11 readers -
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