Legal Implications

    • STOP: Don’t Use Influencer Marketing Without Reading This Post

      By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing goals, and it’s working. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing.

      {grow}in Social- 16 readers -
  • How to keep yourself safe from social engineering attacks

    … fingerprint alone I hope these tips are useful to you. Have fun on the web, but be careful out there! Kiki Schirr is a freelance marketer. She is currently building a video platform called WeKiki and draws Tech Doodles. Kiki can be reached easily through Twitter. The post How to keep yourself safe from social engineering attacks appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in How To's- 14 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    … mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered false advertising. It might also be “trade libel,” which is making a false statement that injures someone else’s business or brand. (The complete legal explanation can be found in this court opinion, if you’re into that sort…

    {grow}in Paid Search- 23 readers -
  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    …, and I could I convey to her when an issue was dire to me? These questions were looming in the back of my mind when Maria Yuan reached out to me to hunt her new product IssueVoter on Product Hunt. It seemed like providence. IssueVoter solved all three questions for me. IssueVoter is a bit like Tinder for politics. Once you specify topics that you…

    {grow}- 14 readers -
  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 14 readers -
  • Do you need copyright permission every time you quote someone’s work?

    … By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post…

    {grow}in Content- 19 readers -
  • Someone’s making money off your copyrighted content (But it isn’t you)

    … opens up many questions about the Business2Community practice and the rights of authors who had contributed content to them in good faith. How does this happen, and is it legal? Copyright in a world of curation Most people understand the fundamentals of copyright: you create something (like a photo, a blog post, or an ebook), and you own…

    {grow}in Content- 24 readers -
  • The FTC and Influence Marketing: The crackdown begins

    … advertising as organic influencer posts. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Actually, the truly smart have been tightening up their own disclosure requirements since the FTC updated its online advertising disclosure guidelines in March 2013…

    {grow}- 20 readers -
  • How to Use Native Advertising Without Getting Fined by the FTC

    … that relevant content powers marketing, it makes sense that advertisers would try to make their messaging more relevant to their audiences, as well. Enter native advertising. If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. The power in this form of advertising is that it doesn’t…

    {grow}in Paid Search How To's- 10 readers -
  • Know the Legal Risks of Blab for Brand Marketing

    … streaming, although companies like Benefit Cosmetics have still been willing to experiment. Navigating the legal risks of Blab A few things to remember: the usual common sense considerations still apply when using any of these channels for marketing. I’ve written extensively about the legal implications of using Periscope, and provided a legal…

    {grow}- 29 readers -
  • Does a lean start-up mean lean ethics, too?

    … with grey areas even in large companies with HR departments and active legal advisors. In the startup culture (and I’m in the middle of it), I would argue that unethical behavior is actively encouraged. Here are a few reasons why. Is it ethical to sell a product that doesn’t exist? “But it’s not hurting anyone!” That’s the excuse I usually hear when…

    {grow}- 9 readers -
  • “Delete” does not mean deleted. 4 Steps to protect your privacy

    … into some hot water at home. Oops. Your social posts and search history live beyond delete. Many people don’t realize the extent to which social posts, search history on Google, Facebook and Twitter, your tweets, and just about everything else you do online is preserved—and discoverable as evidence in the event of a criminal case or civil lawsuit…

    {grow}in Social- 11 readers -
  • Are you #BreakingTheLaw by using Hashtags?

    … deal in. For example, Delta Airlines owns the trademark “Delta” for air travel, but Delta faucets owns the trademark for bathroom fixtures. No legal issues: they’re in different industries. Putting a hashtag symbol in front of someone else’s trademark is fine if you’re a private citizen having a conversation online, but it could be risky…

    {grow}in Social Twitter- 13 readers -
  • “Curation” versus Fair Use: How to keep your content safe

    … that breaks the law. It boils down to understanding the concept of fair use. What is Fair Use? Fair use is a defense to a claim of copyright infringement. Just because you give somebody credit doesn;t mean it’s legal. Many people say that their use of someone else’s creative work is “fair” in a disclaimer post on the bottom of the page, as though…

    {grow}in Content How To's- 21 readers -
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