Legal: Patents

  • Google Patent For Ads That Follow You Surfaces

    … Imagine if after clicking on an ad, it expanded and then persisted as you navigated to additional web content linked to from the ad itself. That’s what’s laid out in a Google patent that recently popped up in the public records and has gone unnoticed. The patent, which dates back to 2003 with a continuation made in 2011 (US 8838479), is titled…

    Ginny Marvin/ Marketing Landin Paid Search Display Google- 10 readers -
  • Google Wins Patent-Infringement Appeal Against Vringo

    … Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google's AdWords and AdSense products was covered…

    Ginny Marvin/ Marketing Landin Google- 23 readers -
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