Legal: Patents

  • Searchmetrics Files “IPRs” To Invalidate BrightEdge Patents

    … Roughly a year ago several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of five of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of them. The essence of the trial-like IPR…

    Greg Sterling/ Search Engine Landin SEO- 6 readers -
  • Google Patent For Ads That Follow You Surfaces

    … content from the site or search engine the ad appears on. In one example, a menu tab in the Wildland Tours ad below for “Logowear” (Fig. 7), triggers a page of pictures relevant to the advertised wild life tour – it’s a search results page of images related to what users might see on a tour displays. While the patent does have a caveat for linking…

    Ginny Marvin/ Marketing Landin Paid Search Display Google- 10 readers -
  • Google Wins Patent-Infringement Appeal Against Vringo

    … Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google's AdWords and AdSense products was covered…

    Ginny Marvin/ Marketing Landin Google- 20 readers -