Legal: Patents

  • Searchmetrics Files “IPRs” To Invalidate BrightEdge Patents

    … Roughly a year ago several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of five of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of them. The essence of the trial-like IPR…

    Greg Sterling/ Search Engine Landin SEO- 5 readers -
  • Google Patent For Ads That Follow You Surfaces

    … of engineering at Google. Interestingly, the patent shows examples for these ads appearing on both search results and third-party content sites. Morphing Ads These days, rich media ads that transform are nothing new, but in this patent a standard text ad would be able to “morph” into an expanded format that gives users more information about the advertiser…

    Ginny Marvin/ Marketing Landin Paid Search Display Google- 9 readers -
  • Google Wins Patent-Infringement Appeal Against Vringo

    Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of Appeals for the Federal Circuit in Washington overturned the nearly $30.5 million verdict against Google from 2012. Vringo claimed filtering technology used in Google's AdWords and AdSense products was covered by two Lycos patents that the fi ...

    Ginny Marvin/ Marketing Land- 18 readers -
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