Legal: Privacy

  • Sanity check: One year until GDPR

    …. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed…

    Marketing Land- 18 readers -
  • What the GDPR means for your business

    … the initial reason for obtaining the data. Unlike previous privacy regulations, everyone fully expects that the GDPR will be enforced on day one with no grace period. Beyond that, the GDPR also allows for the creation of Supervisory Authority (SA) agencies to hear and investigate complaints, who also will have the authority to sanction administrative…

    Marketing Land- 31 readers -
  • What is the GDPR, and why should martech care?

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees…

    Marketing Land- 25 readers -
  • Amazon: virtual assistants and AI robots have free speech rights too

    … that it simply exists and might be useful as evidence. The company says that without clearing a higher bar, that free speech would be “chilled” for Alexa-device owners: Such government demands inevitably chill users from exercising their First Amendment rights to seek and receive information and expressive content in the privacy of their own home…

    Greg Sterling/ Marketing Land- 31 readers -
  • Ready for GDPR? This white paper points you in the right direction

    … It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether…

    Marketing Land- 18 readers -
  • FTC issues report and guidelines on cross-device tracking

    … for stakeholders and interested parties in Washington, D.C. Earlier this week it released a report based on on that meeting providing an overview of the state of cross-device tracking and making recommendations about privacy, consumer consent and security. The FTC report discusses the two types of tracking: probabilistic (data matching…

    Greg Sterling/ Marketing Land- 23 readers -
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