Legal: Privacy

  • Google reports more than 40K government requests for user data during 2nd half of 2015

    … Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. …

    Amy Gesenhues/ Search Engine Land- 9 readers -
  • Owning your martech stack means owning privacy, too

    … US and EU companies. That raises the specter of future legal challenges at the country level. Given the uncertainty with swift global changes in privacy requirements, how should brands respond? Let me suggest that the work begins at “home.” To anticipate change, brands must start by getting control over their own customer data. And that’s…

    Marketing Land- 10 readers -
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