Legal: Privacy

  • Owning your martech stack means owning privacy, too

    … the personal information of online users. That’s a staggering number given that each jurisdiction has its own spin on privacy protection. Forrester analyst and privacy expert Fatemeh Khatibloo put it this way in a recent webinar co-hosted by Forrester and Ensighten (my employer), titled, “The Privacy Apocalypse: Can Data-driven Marketing Survive…

    Marketing Land- 10 readers -
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