Legal: Privacy

    • TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits

      Smart TV maker VIZIO will pay a $2.2 million penalty based on the improper collection of consumer viewing habits and data without consent. The settlement comes after an action brought by the Federal Trade Commission (FTC) and the Office of the New Jersey Attorney General. The undisclosed data collection was “deceptive” and in violation of the Federal Trade Commission Act, 15 U.S.C.

      Greg Sterling/ Marketing Land- 14 readers -
    • FTC issues report and guidelines on cross-device tracking

      Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting.

      Greg Sterling/ Marketing Land- 13 readers -
    • Ready for GDPR? This white paper points you in the right direction

      It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet many companies with users from European Union countries are not ready to meet the requirements for protecting rights to personal data. The GDPR applies to all companies with such users, whether or not the companies are physically in those countries.

      Marketing Land- 13 readers -
  • Google agrees to change when it scans emails for ad targeting

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No.

    Ginny Marvin/ Marketing Land- 17 readers -
  • Google reports more than 40K government requests for user data during 2nd half of 2015

    … Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles. …

    Amy Gesenhues/ Search Engine Land- 10 readers -
  • Owning your martech stack means owning privacy, too

    … US and EU companies. That raises the specter of future legal challenges at the country level. Given the uncertainty with swift global changes in privacy requirements, how should brands respond? Let me suggest that the work begins at “home.” To anticipate change, brands must start by getting control over their own customer data. And that’s…

    Marketing Land- 11 readers -
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