Legal: Trademarks

  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … a legal standpoint? The law (in the USA) I won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register your trademarks with the USPTO (United States Patent and Trademark Office…

    Search Engine Landin Paid Search SEO- 11 readers -
  • Why You Don’t See “World Cup” Ads On Google

    … is the search results from all this "World Cup" interest will be largely free of ads on FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including "World Cup", "FIFA", "COPA 2014″ and even "Brazil 2014″. Search for "Brazil 2014," and you won't see ads from companies…

    Ginny Marvin/ Search Engine Landin SEO Google- 31 readers -