Legal: Trademarks

  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … to the search engines (who do listen!), strong agreements to clarify what’s permissible within your industry and with partners and (as a last resort) lawsuits. Each data point I see from my company’s search marketing clients continues to support that brand bidding is the most effective tactic for achieving meaningful PPC growth to your 2016 ROAS…

    Search Engine Landin Paid Search SEO- 13 readers -
  • Why You Don’t See “World Cup” Ads On Google

    … is the search results from all this "World Cup" interest will be largely free of ads on Google.com. FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including "World Cup", "FIFA", "COPA 2014″ and even "Brazil 2014″. Search for "Brazil 2014," and you won't see ads from companies…

    Ginny Marvin/ Search Engine Landin SEO Google- 31 readers -
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