Legal: Trademarks

  • Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

    … a legal standpoint? The law (in the USA) I won’t bore you with case law here, but you should be aware of a few basic principles and how the law views brand bidding. Trademark registration. To maximize your enforcement rights in your brand name and slogans, you must register your trademarks with the USPTO (United States Patent and Trademark Office…

    Search Engine Landin Paid Search SEO- 23 readers -