Lego is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.Lego began manufacturing interlocking toy bricks in 1949. Since then a global Lego subculture has developed, supporting movies, games, competitions, and six themed amusement parks.
Posts about Lego
  • How Should Brands Adapt to a Post-Truth World?

    … minorities. In four months, SFH has attracted over 210,000 likes on Facebook, which serves as its main platform. (There’s no website.) Thus far, the group has already helped influence LEGO, which recently announced it stopped advertising in the Daily Mail. The Co-operative Group, a British collection of wholesale and retail businesses, hasn’t officially…

    The Content Strategistin How To's- 28 readers -
  • Brand Newsroom 114: Lego, The Daily Mail, and People Power

    … Lego has announced it will no longer do business with British tabloid newspaper, The Daily Mail. It was a response to a public campaign, called #StopFundingHate, which directly targeted advertisers in several major UK newspapers, urging them not to support publications that promoted “demonisation and division” during the Brexit debate. Sarah…

    Lush Digitalin Social- 22 readers -
  • 18 best branded Instagram videos of 2016 (so far)

    … and utility of circles than today. #PiDay #aviation A video posted by GE (@generalelectric) on Mar 14, 2016 at 9:40am PDT LEGO Just remember that no matter how terrible the world is, there will always be LEGO and Star Wars. Until we run completely out of natural resources because of the sheer volume of plastic needed to make both…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • The Lego Model: How to Build Your Social Brand

    … It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. From the incredible success of The Lego Movie, to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched…

    AllFacebookin Twitter How To's YouTube- 35 readers -
  • LEGO & Facebook Video: Is the Brand Missing a Quick Win?

    … When it comes to online video, LEGO was the most-watched brand in February 2016 with 184 million views, comfortably ahead of Red Bull, which ranked #2 with 161 million views that month, PlayStation, which ranked #3 with 140 million views, Barbie, which ranked #4 with 79 million views, and Samsung Mobile, which ranked #5 with 79 million views…

    Greg Jarboe/ ReelSEOin Social YouTube- 36 readers -
  • Small Data – Book Interview

    … or transformative ways of turning around brands. My book focuses on exactly that – what it takes to become present and begin to pick up Small Data – creating the foundation for your brands future. Q: What was the inspiration for your book? In 2002 LEGO were months away from bankruptcy. They’d relied on Big Data concluding the arrival of the Instant…

    Heidi Cohen/ Heidi Cohen- 39 readers -
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