Lego

Lego is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.Lego began manufacturing interlocking toy bricks in 1949. Since then a global Lego subculture has developed, supporting movies, games, competitions, and six themed amusement parks.
Posts about Lego
  • How Should Brands Adapt to a Post-Truth World?

    … pulled its business, but its ad plan for next year is “under consideration.” (Full disclosure: LEGO is a Contently client.) By contrast, John Lewis, another big brand targeted by the campaign, remains unmoved, despite the apparent support for SFH from some of its workforce. A statement issued by the company said: “We fully appreciate the strength…

    The Content Strategistin How To's- 28 readers -
  • Brand Newsroom 114: Lego, The Daily Mail, and People Power

    … Lego has announced it will no longer do business with British tabloid newspaper, The Daily Mail. It was a response to a public campaign, called #StopFundingHate, which directly targeted advertisers in several major UK newspapers, urging them not to support publications that promoted “demonisation and division” during the Brexit debate. Sarah…

    Lush Digitalin Social- 22 readers -
  • 18 best branded Instagram videos of 2016 (so far)

    … and utility of circles than today. #PiDay #aviation A video posted by GE (@generalelectric) on Mar 14, 2016 at 9:40am PDT LEGO Just remember that no matter how terrible the world is, there will always be LEGO and Star Wars. Until we run completely out of natural resources because of the sheer volume of plastic needed to make both…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • The Lego Model: How to Build Your Social Brand

    … in the world both on and offline. If you ever get half an idea for a user-generated content plan, be sure to think about how all of this can come as a result. Free videos, Twitter content and backlinks, not to mention product ideas! What else could you want? Matthew Yeoman is an online marketing analyst and writer. You can read his blogs over…

    AllFacebookin Twitter How To's YouTube- 35 readers -
  • LEGO & Facebook Video: Is the Brand Missing a Quick Win?

    … When it comes to online video, LEGO was the most-watched brand in February 2016 with 184 million views, comfortably ahead of Red Bull, which ranked #2 with 161 million views that month, PlayStation, which ranked #3 with 140 million views, Barbie, which ranked #4 with 79 million views, and Samsung Mobile, which ranked #5 with 79 million views…

    Greg Jarboe/ ReelSEOin Social YouTube- 35 readers -
  • Small Data – Book Interview

    … or transformative ways of turning around brands. My book focuses on exactly that – what it takes to become present and begin to pick up Small Data – creating the foundation for your brands future. Q: What was the inspiration for your book? In 2002 LEGO were months away from bankruptcy. They’d relied on Big Data concluding the arrival of the Instant…

    Heidi Cohen/ Heidi Cohen- 38 readers -
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