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50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
… The winners of the 2015 Facebook Awards were announced Monday, and the top honor, the Blue Award, went to the #LikeAGirl campaign for Always, by Leo Burnett for Procter & Gamble. The 2015 Facebook Awards, formerly the Facebook Studio Awards, shine a spotlight on exceptional creative work on the social network. Facebook said in a Facebook…
… Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…
… absorb numbers and facts and details, but we keep them all glued into our heads with stories.” – Chris Brogan “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett (Here are 12 advertising lessons from Leo Burnett…