Leo Burnett

  • Content Marketing Definition

    … of driving profitable customer action. Joe Pulizzi (aka The Godfather of Content Marketing) – Content Marketing Institute, author of Epic Content and Content Inc. 44. Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. Robert Rose – Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • 2015 Facebook Awards Winners Revealed

    The winners of the 2015 Facebook Awards were announced Monday, and the top honor, the Blue Award, went to the #LikeAGirl campaign for Always, by Leo Burnett for Procter & Gamble. The 2015 Facebook Awards, formerly the Facebook Studio Awards, shine a spotlight on exceptional creative work on the social network.

    David Cohen/ AllFacebook- 16 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • 50 Marketing Quotes For Back-To-School

    … can’t go see somebody. That’s all it is.” – Fairfax Cone “The superior man understands what is right; the inferior man understands what will sell.” – Confucius “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker “Your most unhappy customers are your greatest…

    Heidi Cohen/ Heidi Cohen- 8 readers -
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