Leslie Berland

  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 25 readers -
  • Twitter Takes Manhattan

    … around the world. In July, we took a step to better define and articulate what Twitter is for. Today, we’ll bring the expression of Twitter in the world out into the world. Take a stroll down the streets of New York City: Watts Street and Canal Street, 36th Street between Fifth Avenue and Sixth Avenue, and more. In the coming days and weeks, you’ll see…

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • Kristin Binns Is In as Senior Director of Communications at Twitter

    … — Kristin Binns (@kristinbinns) September 7, 2016 According to Wagner, Binns will take over the responsibilities formerly handled by vice president of communications Natalie Kerris, who left Twitter in early August. Wagner reported that Binns had been at Anthem (formerly Wellpoint), a health insurance company, for six years, and she previously worked with General Electric and NBC. Readers: Will Binns stick around at Twitter for a while? Image courtesy of Kristin Binns’ Twitter account. …

    David Cohen/ AllFacebookin Twitter- 26 readers -
  • Twitter Loses Another Communications Exec, Jim Prosser

    … and financing startup SoFi. His departure adds to the workload of chief marketing officer Leslie Berland, who had already taken on the responsibilities of vp of communications Natalie Kerris after Kerris announced her departure earlier this week. Readers: What is going on at Twitter? Some news: after four years at @twitter, I’m joining @SoFi as VP of Communications and Policy. — Jim Prosser (@jimprosser) August 4, 2016 Image courtesy of Jim Prosser’s Twitter account. …

    David Cohen/ AllTwitterin Twitter- 11 readers -
  • Twitter VP of Communications Natalie Kerris Leaving Company

    … By David Cohen on Aug. 2, 2016 - 11:00 AM After spending much of her six months or so at Twitter keeping the media informed on a host of executive departures, vice president of communications Natalie Kerris added her name to the list. Alex Kantrowitz of BuzzFeed News reported Kerris’ move, saying that Twitter chief marketing officer Leslie…

    David Cohen/ AllTwitterin Twitter- 14 readers -
  • Twitter Wants Non-Users to Come ‘See What’s Happening’

    Twitter’s newest marketing campaign encourages non-users to “See What’s Happening.” Chief marketing officer Leslie Berland announced the new campaign in a blog post, saying that its content, including videos and digital ads, will drive home what Twitter has to offer in terms of breaking news, entertainment, sports and politics, as well as attempt to clear up misconceptions abo ...

    David Cohen/ Inside Facebook- 9 readers -
  • Twitter Hires American Express’ Leslie Berland as CMO

    … Not long after addressing the departure of several key executives, Twitter CEO Jack Dorsey announced a big hire. Twitter’s newest CMO, Leslie Berland, was most recently American Express’ executive vp of digital partnerships and development. With AmEx, she directed advertising, media, sponsorship, content, branding and digital sponsorships…

    Justin Lafferty/ AllFacebookin Social Twitter- 13 readers -
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