Lexar Media, Inc. is an American manufacturer of digital media products based in Fremont, CA. Products manufactured by Lexar include SD cards, Memory Sticks, keydrives, CompactFlash cards and card readers. Lexar's Memory Stick Duos also have versions adapted for the PSP which includes a version of Xploder. Once a division of Cirrus Logic, Lexar leveraged its parent company's experience in building ATA controllers in developing its own flash controllers. Lexar was spun off from Cirrus Logic in 1996. Lexar was created by Petro Estakhri and Mike Assar.