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… And, to amplify this, Rondel says Bing tries to cluster sites by various pivots such as domain and owner and then look for patterns of the signals in the same cluster. "This helps improve detection precision because spammers often create dozens/hundreds of similar looking sites," he writes. The Original Search Marketing Event is Back! SES Denver…
… keywords & in effect syphoning traffic off of existing (typically high profile/ traffic) sites. E.g. http://nytime.com(misspelling ofhttp://nytimes.com), http://ebey.com (misspelling of http://ebay.com) How does Bing detect URL KWS? Bing did not give out specific details on detection algorithms because spammers are likely to use that knowledge…
Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL or domain in an effort to artificially boost their rankings in Bing.