Lexus

Lexus (レクサス, Rekusasu) is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the USA, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Torrance, California, USA.Lexus originated from a clandestine flagship sedan project, code-named F1, which began in 1983 and culminated in the launch of the original Lexus LS in 1989.
Posts about Lexus
  • Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

    Movable Ink Blogin EMail- 8 readers -
  • From skivvies to gluttony: Your guide to the Super Bowl sideshows

    … Isaacson, which is running its first Super Bowl commercial for Lexus next Sunday, said that it’s a function of how crowded the ad field has gotten on game day. “The media companies like YouTube and Animal Planet are smart about creating a subdefinition that lets advertisers own something that isn’t overrun with logos,” she said. “If you watch…

    Shareen Pathak/ Digiday- 17 readers -
  • Lexus Brings Branded Animated GIFs To Mobile Keyboards

    … Working with advertising agency Team One, Lexus has capitalized on the animated GIF craze and the ability of iPhone users to switch keyboards. The automaker has introduced a collection of holiday-themed animated GIFs, available through animated GIF keyboard app, PopKey. Some of the animated GIFs are Lexus branded. Other are not. All are witty…

    Steve Hall/ Marketing Land- 19 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … of lifting a brands awareness without pushing the product creating content that the entertains and engages the consumer. TEN is a finalist for Best Consumer Video Campaign for “Lexus Presents: Chasing Light – Inspired by Ansel Adams.” It’s hard to make a car ad stand out, so TEN took a new approach. For the luxury auto brand, revisted the locations…

    Erin Phillips/ Digiday- 23 readers -
  • Volvo launches virtual reality campaign on Google Cardboard

    …, ending by a lakeside at the end of the day. Virtual reality is having a bit of a moment in marketing land: HBO and Marriott both recently rolled out Oculus Rift campaigns. Lexus tapped the device to provide test-drives a few months ago. “Virtual Reality is becoming the new way of creating content and storytelling,” said Will Turnage, the senior…

    Tanya Dua/ Digidayin Google- 29 readers -
  • Pandora’s priority: Engagement, not new listeners

    … does not deliver on that. The power of the logged-in user is so important to help them get to that right customer. A company like Lexus has lots of potential customers, but messaging to a mom or a dad might take different creative: For the exact same car, safety might resonate with mom versus tech for dad. Speaking as a user, I still hear Pandora…

    Eric Blattberg/ Digidayin YouTube- 13 readers -
  • How Location Data Can Change Search

    … manufacturer such as BMW, if you could geo-map all Mercedes-Benz and Lexus dealerships, then serve an BMW ad directly to any user who had visited two locations during one day, you would be serving an ad to someone who is aggressively searching for a luxury automobile. Right now, through the companies mentioned above, traditional mobile ads can be served based…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 15 readers -
  • How Location Data Can Change Search

    …, if you could geo-map all Mercedes-Benz and Lexus dealerships, then serve and BMW ad directly to any user who had visited two locations during one day, you would be serving an ad to someone who is aggressively searching for a luxury automobile. Right now, through the companies mentioned above, traditional mobile ads can be served based on where a user…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • Forbes’ 50 Most Influential CMOs of 2014

    …. Khaled Elkhouly, Etisalat – /in/khaled-elkhouly 36. Lorraine Twohill, Google – /in/lorraine-twohill 37. Mark Hug, Prudential Financial – /in/mark-hug 38. Roel de Vries, Nissan – /in/roel-de-vries/ 39. Mike Wege, Hershey Company – in/mike-wege 40. Brian Smith, Lexus – /in/brian-smith 41. David Christopher, AT&T – /in/david-christopher 42…

    Lee Odden/ TopRank®in Social Google Facebook Twitter YouTube- 26 readers -
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