Lexus

Lexus (レクサス, Rekusasu) is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the USA, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Torrance, California, USA.Lexus originated from a clandestine flagship sedan project, code-named F1, which began in 1983 and culminated in the launch of the original Lexus LS in 1989.
Posts about Lexus
  • Email Spotlight: Lexus

    … of open. An email developed as part of the launch of the Lexus RX provides a great example of how effective weather targeting can be. The objective of the email, which was sent this winter to recipients throughout the U.S., was to drive click-throughs with real-time, relevant content; specifically, copy and creative that reflected current weather…

    Movable Ink Blogin EMail- 9 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
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