• Social Media Professionals Can’t Handle the Truth

    … and honesty for you – most social media professionals are liars and should just admit it. They should toss out their BS advice about transparency and tell companies that, if they wish to maximize reach and acceptance, they should avoid controversy, jump on the popularity bandwagon, craft a phony persona… and watch the profits grow. In other words – follow their lead and lie. After all… who cares about integrity and honesty when there’s money to be made. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 22 readers -