Lidl Stiftung & Co. KG (/ˈlɪdəl/ LI-dəl or local /ˈliːdl/ LEE-dəl; formally Schwarz Unternehmens Treuhand KG) is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.Lidl is the chief competitor of the similar German discount chain Aldi.
Posts about Lidl
  • How to Deal With a Social Media Disaster

    … better by answering the question – as consumers, we are no stranger to upselling. As Chris summed up in this Telegraph piece, “As a customer, I don’t want to feel like I’m being forced or tricked into spending extra by staff who have been challenged to make me do so. Had the poster encouraged better customer service, or more effective promotions, I…

    MediaVisionin Social Facebook Twitter How To's- 9 readers -
  • Tesco vs Sainsbury’s – The PPC Groceries Battle

    … of pay per click advertising. How do these two supermarkets use PPC advertising to their benefit? Who has the more appealing search advert and why? The first point I want to make is that there are only two supermarkets bidding for the search phrase, ‘buy groceries’. This means that Aldi, , Lidl and Asda decided not to create campaigns…

    Will Green/ ppc.orgin Paid Search Google- 9 readers -
  • Aldi vs. Lidl: how do they use Facebook and Twitter?

    … of the retailer’s various produce. The campaign comes as the grocery chain is plotting a £220m UK expansion that will help it to further capitalise on its already soaring sales figures, with revenue expected to reach £4bn in 2014 up from £2bn in 2010. It’s rival for the crown of the people’s favourite budget retailer comes in the form of Aldi, which…

    David Moth/ Econsultancyin Social Facebook Twitter How To's- 1 readers -
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