Life Events

  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 21 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Hail to the Chief: President Obama Facebook Page Launched

    … on to folks you think need to see it. If we’re all in this together, I’m confident we can solve this and do right by future generations. The President Obama page also included the following life events: Aug. 4, 1961: Born in Honolulu to Stanley Ann Dunham and Barack Obama Sr. Oct. 3, 1992: Married Michelle Robinson at Trinity United Church in Chicago…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • STUDY: Does Social Media Use Cause Stress?

    … Does social media cause or accelerate stress? Pew Research Center sought to answer that question with its latest study, which turned up mixed results: Frequent Internet and social media users do not exhibit higher stress levels, but that changes under certain circumstances when they become aware of stressful events in the lives of family…

    David Cohen/ AllTwitterin Social- 24 readers -
  • Trolls Attack Mark Zuckerberg’s Facebook Timeline

    … that Mark), as a potential source. Particularly popular destinations, as pointed out by TechCrunch, include Zuckerberg’s life event announcing his marriage to Priscilla Chan, as well as his declaration that he became a vegetarian. Facebook had not responded to a request for comment by TechCrunch on whether it would take any action to halt the attacks. Readers: Why do you think these trolls are flooding Zuckerberg’s page? …

    David Cohen/ AllFacebookin Social- 21 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … are hundreds of partner categories that suit needs for advertisers in any vertical. Native targeting: Facebook has 1,800 points of self-reported and observable user data that advertisers can use for better targeting. Based on preferences and lifestyle: Fans of competitors Interests Age Gender Location Life events (i.e. recently married, recently engaged…

    David Cohen/ AllFacebookin Social- 26 readers -
  • Facebook Stops Testing ‘On This Day’ Feature

    … On this day, Facebook confirmed to sister blog Inside Facebook that its test of its On This Day feature, which started in July 2013, is now over. On This Day showed users content from, as its name implies, the same day in past years, including life events, birthdays and popular posts from friends. Facebook did not offer Inside Facebook any details as to whether it planned to test the feature again or roll it out. Readers: Did any of you have access to On This Day? What did you think? …

    David Cohen/ AllFacebookin Social Facebook- 1 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    …." January 2013: Facebook added the ability to give Gifts to life-event notifications. February 2013: The Gifts dashboard is redesigned. February 2013: Facebook prompts users whose friends post about good news to give those friends Gifts. February 2013: Facebook experiments with discounts of up to $4 on Gifts of $5 or more. April 2013: Gifts…

    David Cohen/ AllFacebookin Social- 3 readers -
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