Life Events

  • Why Social Data Are Transformational

    … characteristics according to device and browser-level activity or research panels that offer limited granularity. Five benefits of social data More relevance: By acting on accurate data about who people are and what they care about, marketers are empowered to connect with their audience segments with greater relevance, based on their wants…

    AllFacebookin Social Display- 24 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … More than 110,000 engagements became Facebook-official on Valentine’s Day 2015, and nearly 580,000 engagement life events were created that week (Feb. 14 through 20). Facebook IQ said in an email to SocialTimes that Valentine’s Day remains the most popular day for Facebook users to get engaged, followed by Christmas day, New Year’s Day…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Hail to the Chief: President Obama Facebook Page Launched

    … President Barack Obama finally has a Facebook page, and it’s verified and everything! The page launched Monday, and its initial post (embedded below) read: Hello, Facebook! I finally got my very own page. I hope you’ll think of this as a place where we can have real conversations about the most important issues facing our country–a place…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • STUDY: Does Social Media Use Cause Stress?

    … strengths. For example, other studies have found that cell phones and instant messaging are more likely to be used with family and close friends. To add to this complexity, we found that men and women used digital technologies differently, and this is important for understanding how people are exposed to information about stressful events in others…

    David Cohen/ AllTwitterin Social- 24 readers -
  • Trolls Attack Mark Zuckerberg’s Facebook Timeline

    … that Mark), as a potential source. Particularly popular destinations, as pointed out by TechCrunch, include Zuckerberg’s life event announcing his marriage to Priscilla Chan, as well as his declaration that he became a vegetarian. Facebook had not responded to a request for comment by TechCrunch on whether it would take any action to halt the attacks. Readers: Why do you think these trolls are flooding Zuckerberg’s page? …

    David Cohen/ AllFacebookin Social- 21 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … are hundreds of partner categories that suit needs for advertisers in any vertical. Native targeting: Facebook has 1,800 points of self-reported and observable user data that advertisers can use for better targeting. Based on preferences and lifestyle: Fans of competitors Interests Age Gender Location Life events (i.e. recently married, recently engaged…

    David Cohen/ AllFacebookin Social- 28 readers -
  • Facebook Stops Testing ‘On This Day’ Feature

    … On this day, Facebook confirmed to sister blog Inside Facebook that its test of its On This Day feature, which started in July 2013, is now over. On This Day showed users content from, as its name implies, the same day in past years, including life events, birthdays and popular posts from friends. Facebook did not offer Inside Facebook any details as to whether it planned to test the feature again or roll it out. Readers: Did any of you have access to On This Day? What did you think? …

    David Cohen/ AllFacebookin Social Facebook- 1 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    … begins to go international, as users in the U.K., Canada and India gain access to the feature, but they can only send gifts to U.S. users at this point. May 2013: Some Facebook users see prompts to "Surprise (friend name) with a Gift." May 2013: Facebook reminds users to "Surprise Mom for Mother's Day." May 2013: Facebook allows users…

    David Cohen/ AllFacebookin Social- 3 readers -
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