Life Events

  • Why Social Data Are Transformational

    … and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllFacebookin Social Display- 21 readers -
  • Will You Make It Facebook-Official on Valentine’s Day?

    … and Christmas Eve. According to Facebook IQ, the weekly total was 17 percent above the weekly average of engagement life events for the prior two weeks, and the total for Valentine’s Day itself was 50 percent higher than the daily average over the same time period. Facebook also shared some ideas for how recently introduced features can be used to enhance users’ Valentine’s Day experiences: Readers: Will Facebook be a part of your Valentine’s Day? Image courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Hail to the Chief: President Obama Facebook Page Launched

    … to preserve this beautiful planet of ours for our kids and grandkids. And that means taking serious steps to address climate change once and for all. Now we’ve made a lot of progress to cut carbon pollution here at home, and we’re leading the world to take action, as well. But we’ve got to do more. In a few weeks, I’m heading to Paris to meet…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • STUDY: Does Social Media Use Cause Stress?

    … Pinterest user) is typically aware of 8 percent more major life events from the 12 events we studied amongst her closest social ties. Compared with a man who does not use Pinterest, a man who used Pinterest at a similar rate (18 days per month) would tend to be aware of 29 percent more major life events amongst their closest ties. Males who send text…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Trolls Attack Mark Zuckerberg’s Facebook Timeline

    … that Mark), as a potential source. Particularly popular destinations, as pointed out by TechCrunch, include Zuckerberg’s life event announcing his marriage to Priscilla Chan, as well as his declaration that he became a vegetarian. Facebook had not responded to a request for comment by TechCrunch on whether it would take any action to halt the attacks. Readers: Why do you think these trolls are flooding Zuckerberg’s page? …

    David Cohen/ AllFacebookin Social- 21 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    …) Education level Connectedness to your page (fan versus friend of fan versus no connectedness at all) Based on usage: Type of operating system (i.e., iOS versus Android) Desktop versus mobile Type of Internet connection Lookalikes: Scale demand for products and services with lookalike modeling, a native Facebook capability allowing advertisers to find…

    David Cohen/ AllFacebookin Social- 25 readers -
  • Facebook Stops Testing ‘On This Day’ Feature

    … On this day, Facebook confirmed to sister blog Inside Facebook that its test of its On This Day feature, which started in July 2013, is now over. On This Day showed users content from, as its name implies, the same day in past years, including life events, birthdays and popular posts from friends. Facebook did not offer Inside Facebook any details as to whether it planned to test the feature again or roll it out. Readers: Did any of you have access to On This Day? What did you think? …

    David Cohen/ AllFacebookin Social Facebook- 1 readers -
  • Facebook to Pull Plug on Gifts Aug. 12

    …." January 2013: Facebook added the ability to give Gifts to life-event notifications. February 2013: The Gifts dashboard is redesigned. February 2013: Facebook prompts users whose friends post about good news to give those friends Gifts. February 2013: Facebook experiments with discounts of up to $4 on Gifts of $5 or more. April 2013: Gifts…

    David Cohen/ AllFacebookin Social- 3 readers -
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