Life Sciences

The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals for use as medications. Pharmaceutical companies may deal in generic or brand medications and medical devices. They are subject to a variety of laws and regulations that govern the patenting, testing, safety, efficacy and marketing of drugs.
Posts about Life Sciences
  • Discovery Marketing Puts Patients First

    … ­ Medical technology continues to evolve alongside the world at large. With shifting patient and physician preferences, only the most adaptive marketers will be able to stand out and earn the trust of both. Here’s what makes pharmaceutical companies a unique challenge for marketers: There are two decision-makers, but doctors alone gate…

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