Lifecycle Marketing

  • The Complete Guide For Lifecycle Content Marketing

    … Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…

    Relevancein Content- 15 readers -
  • How To Grab (and Keep) Consumer Attention With Content

    … and anticipate their questions and concerns. No matter what your customer journey map looks like, there’s value in marketing throughout the customer journey — if it’s done right. Getting (and Keeping) Consumer Attention Perhaps the hardest objective I face as a marketer is getting the attention of potential new customers. Second to that is keeping…

    Relevancein Content How To's- 7 readers -
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