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Happy New Year, email marketers! Ready to get back to work after a (hopefully) relaxing break? Here’s a little email marketing news to start your 2017 off right. Email marketing seen as key component of integrated campaigns Samantha Ferguson makes her main point very clear: “Every integrated campaign should include email marketing,” she writes at Business 2 Community.
… Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…
… and anticipate their questions and concerns. No matter what your customer journey map looks like, there’s value in marketing throughout the customer journey — if it’s done right. Getting (and Keeping) Consumer Attention Perhaps the hardest objective I face as a marketer is getting the attention of potential new customers. Second to that is keeping…