Lifecycle Marketing

  • The Complete Guide For Lifecycle Content Marketing

    … Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…

    Relevancein Content- 10 readers -
  • How To Grab (and Keep) Consumer Attention With Content

    … with your brand. Here are some ideas on how marketing content should evolve throughout the customer journey. What do you do? Explain, in very simple terms, what it is that you’re good at to drive awareness of your brand and the goods and/or services you provide. Leave the technical-mumbo-jumbo out and focus on the very basics. Prove it. Once…

    Relevancein Content How To's- 6 readers -
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