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Happy New Year, email marketers! Ready to get back to work after a (hopefully) relaxing break? Here’s a little email marketing news to start your 2017 off right. Email marketing seen as key component of integrated campaigns Samantha Ferguson makes her main point very clear: “Every integrated campaign should include email marketing,” she writes at Business 2 Community.
… Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…
… that word-of-mouth marketing was the most valuable form of marketing, as consumers believe other consumers over a brand; however, it’s the most difficult to generate. With the growing popularity of online reviews and social media, it’s now easier than ever to share “good buys” and “bad ideas” with not only your neighbor or friend, but with the whole world…