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The new gTLD .food went live in the DNS on Friday, but nobody except the registry will be able to register domains there. In what I would argue is one of the new gTLD program’s biggest failures, .food will be a dot-brand, closed to all except the “brand” owner. The registry is Lifestyle Domain Holdings, a subsidiary of US media company Scripps Networks.
… The future of the .food gTLD is up in the air after single-registrant applicant Lifestyle Domain Holdings won its contention set. The applicant, a subsidiary of Scripps Networks, is the sole remaining .food applicant after withdrawals from Donuts and Dot Food LLC. It’s also a recalcitrant “closed generic” applicant, which continues to insist…