Lifetime Customer Value

  • The Benefits of Testing Coupons and Discounts

    … Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said…

    Douglas Karr/ Marketing Technology Blog- 9 readers -