Lifetime Roi

  • 7 Deadly Sins of CPA Based Advertising

    … behavior or the lifetime value of your customers: 1. Results in opportunistic buying. If you’re not optimizing your ad campaigns for downstream behavior and instead on an immediate action basis with CPA, you’re acquiring customers opportunistically – that is, with hopes that those who take an immediate action will also turn into lifelong customers…

    Cheryl Morris/ Nanigansin Affiliate- 3 readers -
  • Mobile Advertising in the News

    … the power of Predictive Lifetime Value to improve ROI over the long term. We empower the in-house marketer to run mobile ad campaigns with confidence. If you’re one the 82% of marketers who isn’t very confident in their ability to measure mobile ad ROI, contact us today. Contact us today …

    Collin Burke/ Nanigansin Mobile Google Facebook- 12 readers -