Lifetime Roi

  • 7 Deadly Sins of CPA Based Advertising

    … Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during…

    Cheryl Morris/ Nanigansin Affiliate- 5 readers -
  • Mobile Advertising in the News

    … the power of Predictive Lifetime Value to improve ROI over the long term. We empower the in-house marketer to run mobile ad campaigns with confidence. If you’re one the 82% of marketers who isn’t very confident in their ability to measure mobile ad ROI, contact us today. Contact us today …

    Collin Burke/ Nanigansin Mobile Google Facebook- 14 readers -