Lifetime Roi

  • 7 Deadly Sins of CPA Based Advertising

    … to avoid all these pitfills? The answer lies in moving beyond low-cost and proxy CPA metrics to true lifetime value, bidding today for future ROI. Enter Nanigans’ ad automation software, at the core of which is the ability to measure, predict and optimize your ad budgets toward lifetime value with our predictive modeling engine, smart pixel…

    Cheryl Morris/ Nanigansin Affiliate- 8 readers -
  • Mobile Advertising in the News

    … in 2014 Very confident in their ability to measure mobile ad ROI Are you curious about where mobile advertising is headed? Take a look at what others are saying about the direction of mobile advertising: VentureBeat, “Facebook will beat Google in a year in mobile ads, says Opera Mediaworks chief” The CEO of Opera Mediaworks has his eyes…

    Collin Burke/ Nanigansin Mobile Google Facebook- 16 readers -