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… strategy. While the advertising industry has encouraged the targeting of low-cost audiences, there are many inefficiencies and dirty little secrets within CPA-based bidding and optimization. Here are what we refer to as “the 7 deadly sins of CPA-based buying,” all of which center on the fact that low-cost, proxy metrics don’t consider downstream…
These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years.