Lifetime Roi

  • 7 Deadly Sins of CPA Based Advertising

    … to avoid all these pitfills? The answer lies in moving beyond low-cost and proxy CPA metrics to true lifetime value, bidding today for future ROI. Enter Nanigans’ ad automation software, at the core of which is the ability to measure, predict and optimize your ad budgets toward lifetime value with our predictive modeling engine, smart pixel…

    Cheryl Morris/ Nanigansin Affiliate- 10 readers -
  • Mobile Advertising in the News

    …: Making money off mobile still a puzzle” According to the CEO of Vice, mobile is both the Holy Grail and the Wild West of the advertising world. Everyone is searching for ways to monetize mobile advertising efforts, but not many know how. At Nanigans, we understand the importance of measuring the ROI of mobile ad campaigns. Our Ad Engine harnesses…

    Collin Burke/ Nanigansin Mobile Google Facebook- 16 readers -
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