Lifetime Value

  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 28 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … to understanding true customer LTV. With Nanigans, dynamic website tracking pixels and a robust mobile SDK allow advertisers to attribute value across devices, updating LTV in real-time. In addition, Nanigans also empowers advertisers to maximize first-party data for more intelligent optimization via direct server-to-server connections. This valuable information…

    Nanigans- 14 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … Fox, Marketing Manager, NakedWines.com, spoke about how her team wanted to maximize member lifetime value during the early phases of the customer journey. “Since we’re all ecommerce, email is obviously a huge part of our success,” Julia said, adding that most of the company’s revenue comes from these “Angel” members, which means nurturing new…

    MarketingSherpa Blogin EMail How To's- 20 readers -
  • The Playbook: User Value In Online Advertising

    … to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product Specialist Erik Mansur discusses the importance of lifetime value: Watch More Episodes What would you like covered in a future episode of The Playbook? Post a comment…

    Nanigansin Facebook Twitter- 15 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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