Lifetime Value

  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … customer lifetime value (LTV) is the first step toward increasing your mobile return on ad spend. Acquiring and retaining high-value customers, as defined by your specific growth goals, allows you to scale a global customer base or increase average order value across channels in a sustainable way. Closed-loop attribution is the key…

    Nanigans- 13 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 17 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 13 readers -
  • The Benefits of Testing Coupons and Discounts

    … through coupons and discounts. We’ve shared everything retailers need to know about coupons and discount strategies in an earlier infographic. However, it all comes down to varying the value, bundling, and frequency of the discounts until you find a the right combination that attracts and retains customers without breaking the bank! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … Facebook introduced analytics for apps at its F8 global developers conference in March, and the social network recently published a white paper outlining five ways for application developers to take full advantage of the information available to them. Facebook’s “get started” checklist follows: Map out your customer path and log events…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
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