Lifetime Value

  • The Top 6 Ways to Grow Your App

    … fast the water is coming in if a very, very small percentage of it is being retained.” You thus need two simultaneous key performance indicators: engagement, cost per user acquisition or lifetime value. For social, this might be having a ratio of daily active users to monthly active users of more than 40 percent. For a shopping app, it might…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … allows you to dynamically manage creative, audiences, ads, and budgets —unlocking higher ROI across your entire inventory. For example, dynamic ads act as a personalized, digital catalog by automatically serving mobile-friendly ads to users based on products they have browsed on your website. Tools like the creative tester automatically evaluate…

    Nanigans- 13 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 18 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 13 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … Facebook introduced analytics for apps at its F8 global developers conference in March, and the social network recently published a white paper outlining five ways for application developers to take full advantage of the information available to them. Facebook’s “get started” checklist follows: Map out your customer path and log events…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
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