Lifetime Value

  • The Top 6 Ways to Grow Your App

    … money, not having a sense of urgency is a primal sin. There are a lot of cost-effective, practical ways to speed up your development cycle and iterate faster. At Santa Monica, Calif.-based mobile startup Science, former MySpace CEO Mike Jones has a full-time development team in India: “We dev on a 24-hour cycle now. When Santa Monica wraps up…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … 100% transparency into performance, costs, bidding, and budgeting. Once you’re armed with these insights, you’ll be well-equipped to identify weak spots in your path to purchase and will having a better understanding of how to optimize your campaigns toward driving new and repeat purchases. 2. Understand True Lifetime Value Being able to measure true…

    Nanigans- 21 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • The Playbook: User Value In Online Advertising

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. Your competitors are bidding aggressively on Facebook, Instagram and Twitter ads…

    Nanigansin Facebook Twitter- 23 readers -
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