Lifetime Value

  • The Top 6 Ways to Grow Your App

    … Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years…

    AllFacebookin Affiliate Social Google Facebook- 34 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … Retailers can’t afford to ignore mobile shoppers. According to eMarketer, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017. To reach an increasingly mobile audience of customers, retail marketers need sophisticated advertising software that: Enables efficient acquisition and retention of high-value…

    Nanigans- 16 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … MarketingSherpa Summit 2016 along with more than 30 other sessions from the event. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like Email Marketing: How NakedWines.com integrated an email onboarding process to engage customers [MarketingSherpa Case Study] Social Media Marketing: Online organic retailer grows following 600% in 18 months How One Small Template Change Led to Greater Customer-centric Content for WeddingWire Email Marketing …

    MarketingSherpa Blogin EMail How To's- 25 readers -
  • The Playbook: User Value In Online Advertising

    … to acquire high-value customers. If you’re bidding towards cheap installs and email registrations, you may be missing out on a huge opportunity for revenue. In this episode, Senior Product Specialist Erik Mansur discusses the importance of lifetime value: Watch More Episodes What would you like covered in a future episode of The Playbook? Post a comment…

    Nanigansin Facebook Twitter- 19 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Key Uses for Facebook’s Analytics for Apps

    … for each key action people take in your app. Combine funnels with demographics to find opportunities to improve your user experience. Take advantage of cohorts to optimize for retention and lifetime value. Use segments to build audiences for acquisition and re-engagement. Check out our analytics developer docs and help center for videos and best…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
Get the top posts daily into your mailbox!