Lifetime Value (Ltv)

  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    … into the future of online advertising would do well to take a look at an under-the-radar group: mobile game developers. What are the game developers doing right? While these firms might not yet be household names capable of stealing entire days from people as they binge-watch House of Cards or Transparent, companies like King Digital (“Candy Crush…

    Adknowledge Blog- 20 readers -
  • Rise of the Social Geeks: the Evolution of Social Media Marketing

    … with the addition of each new fan. Though “likes” are not as valuable as they once were, they can still save you money over time because Facebook allows you to pay less to reach fans than non-fans. A big question, then, becomes “What is it worth to me to add a new fan?” The answer is that it depends on the person, based on their likely lifetime value…

    Adknowledge Blogin Social- 19 readers -
  • 10 Must-Haves for Your Social Advertising Partner

    … reviewing the value of certain targeting features is customizable options that suit the needs of any type of advertiser. 10 As mentioned before, advertisers who want to achieve scale in a timely manner are best matched with a preferred partner of Facebook and/or Twitter. Regardless, it’s critical that any vendor you’re reviewing is equipped…

    Brian Honigman/ Adknowledge Blogin Facebook Twitter- 19 readers -
  • 2014’s Best of Mobile Marketing Blogs

    … With so many people walking around with five-ounce digital billboards in their pockets, mobile marketing is the best way to catch the attention of on-the-go consumers. The post 2014’s Best of Mobile Marketing Blogs appeared first on Adknowledge…

    Adknowledge Blogin Mobile- 6 readers -
  • 2014’s Best of Social Media Advertising Blogs

    … With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014. The post 2014’s Best of Social Media Advertising Blogs appeared first…

    Adknowledge Blogin Social Facebook Twitter- 4 readers -
  • Want A Digital Video? Ask These Five Questions First.

    … Mayberry, RFD to patch through your calls) can stream them, too. Amazing! The year 2014 is everything Huxley warned us about in Brave New World without the awesome Soma. Point is, digital video is not new and if you’re just now getting to the party, you better have one hell of a hostess gift to explain your tardiness because everyone else has been…

    Adknowledge Blogin YouTube- 10 readers -
  • 6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

    … customer acquisition costs and your lifetime value forecasts—are spot-on. Every campaign requires a process of experimentation and learning–the opportunity to start small before making a big commitment. The challenge, however, is that these tests can be expensive. Estimates that are off by a penny cost-per-click (CPC) could cost your business hundreds…

    Ritika Puri/ Adknowledge Blogin Facebook- 16 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … then will you have truly optimized mobile content and marketing materials that your customers can enjoy—and continue to use. T Successful mobile marketing anticipates what a customer wants in order to advance a purchasing decision. Mobile operating systems usually cache data and make it available, which gives advertisers the opportunity to put your…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 15 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … then will you have truly optimized mobile content and marketing materials that your customers can enjoy—and continue to use. T Successful mobile marketing anticipates what a customer wants in order to advance a purchasing decision. Mobile operating systems usually cache data and make it available, which gives advertisers the opportunity to put your…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 17 readers -