Lifetime Value (Ltv)

  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    … marketing budgets to start, the only way to succeed is by being extraordinarily efficient. To do this, game developers rely heavily on one metric that many other marketers have yet to fully exploit: user lifetime value, or LTV. What’s LTV? For those unfamiliar, LTV is the amount of money a company can expect to make from roping in a single…

    Adknowledge Blog- 34 readers -
  • Rise of the Social Geeks: the Evolution of Social Media Marketing

    …. A few months later, Mashable echoed this sentiment when it published a popular post entitled, Let’s Face it: Most Social Media Marketing Is a Waste of Time. Back in those days, neither General Motors nor Mashable were far from the mainstream in their thinking. If you were a social media marketer in 2012, you likely spent nearly all of your resources…

    Adknowledge Blogin Social- 21 readers -
  • 10 Must-Haves for Your Social Advertising Partner

    … reviewing the value of certain targeting features is customizable options that suit the needs of any type of advertiser. 10 As mentioned before, advertisers who want to achieve scale in a timely manner are best matched with a preferred partner of Facebook and/or Twitter. Regardless, it’s critical that any vendor you’re reviewing is equipped…

    Brian Honigman/ Adknowledge Blogin Facebook Twitter- 27 readers -
  • 2014’s Best of Mobile Marketing Blogs

    … With so many people walking around with five-ounce digital billboards in their pockets, mobile marketing is the best way to catch the attention of on-the-go consumers. The post 2014’s Best of Mobile Marketing Blogs appeared first on Adknowledge. …

    Adknowledge Blogin Mobile- 6 readers -
  • 2014’s Best of Social Media Advertising Blogs

    … With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014. The post 2014’s Best of Social Media Advertising Blogs appeared first…

    Adknowledge Blogin Social Facebook Twitter- 4 readers -
  • Want A Digital Video? Ask These Five Questions First.

    … it and it’s kind of fun. It’s like when your parents asked you, "If everyone was jumping off a bridge, would you do it too?"And my answer is always, "Hell yeah!" I would just do it with a bungee cord and rock it out in style. This isn’t a matter of being a sheep blindly led to the slaughter. This is a fundamental shift in the way we consume our lamb chops…

    Adknowledge Blogin YouTube- 16 readers -
  • 6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

    … customer acquisition costs and your lifetime value forecasts—are spot-on. Every campaign requires a process of experimentation and learning–the opportunity to start small before making a big commitment. The challenge, however, is that these tests can be expensive. Estimates that are off by a penny cost-per-click (CPC) could cost your business hundreds…

    Ritika Puri/ Adknowledge Blogin Facebook- 23 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … a frustrating experience or a lack of value will quickly uninstall it. That’s why you have to make sure your business is releasing a finished product right out of the gate—and that it will genuinely give something worthwhile to your customers. While you no longer have to justify an investment into mobile marketing like you might have a few years back, you…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 22 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … a frustrating experience or a lack of value will quickly uninstall it. That’s why you have to make sure your business is releasing a finished product right out of the gate—and that it will genuinely give something worthwhile to your customers. While you no longer have to justify an investment into mobile marketing like you might have a few years back, you…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 28 readers -