Lifetime Value (Ltv)

  • Want to Be a World-Class Marketer? Learn from Gaming Companies.

    … into the future of online advertising would do well to take a look at an under-the-radar group: mobile game developers. What are the game developers doing right? While these firms might not yet be household names capable of stealing entire days from people as they binge-watch House of Cards or Transparent, companies like King Digital (“Candy Crush…

    Adknowledge Blog- 18 readers -
  • Rise of the Social Geeks: the Evolution of Social Media Marketing

    … with the addition of each new fan. Though “likes” are not as valuable as they once were, they can still save you money over time because Facebook allows you to pay less to reach fans than non-fans. A big question, then, becomes “What is it worth to me to add a new fan?” The answer is that it depends on the person, based on their likely lifetime value…

    Adknowledge Blogin Social- 19 readers -
  • 10 Must-Haves for Your Social Advertising Partner

    … One of the most important decisions your business will make is which social advertising partner to work with when it comes to effectively running—and scaling—your social ad campaigns on Facebook and Twitter. A successful partner helps you: Stay updated on best advertising practices for each platform Ensure each campaign is optimized to drive…

    Brian Honigman/ Adknowledge Blogin Facebook Twitter- 17 readers -
  • 2014’s Best of Mobile Marketing Blogs

    … With so many people walking around with five-ounce digital billboards in their pockets, mobile marketing is the best way to catch the attention of on-the-go consumers. The post 2014’s Best of Mobile Marketing Blogs appeared first on Adknowledge…

    Adknowledge Blogin Mobile- 6 readers -
  • 2014’s Best of Social Media Advertising Blogs

    … With more than 1.3 billion monthly active users on Facebook, another 300 million on Instagram and 284 million on Twitter, it’s a safe bet that social media are here to stay. It’s one of the reasons Adknowledge devoted so much time and space to all-things-social in 2014. The post 2014’s Best of Social Media Advertising Blogs appeared first…

    Adknowledge Blogin Social Facebook Twitter- 4 readers -
  • Want A Digital Video? Ask These Five Questions First.

    … At this point, I’m gonna assume that there’s a fair chance you’ve surfed the World Wide Interwebs. You’ve probably also noticed that your favorite Jack Paar TV programs can now be seen on those crazy new machines called "computers." Not only that, your fancy new rotary phone (the one without the curly wire and that doesn’t require Sarah from…

    Adknowledge Blogin YouTube- 9 readers -
  • 6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

    … customer acquisition costs and your lifetime value forecasts—are spot-on. Every campaign requires a process of experimentation and learning–the opportunity to start small before making a big commitment. The challenge, however, is that these tests can be expensive. Estimates that are off by a penny cost-per-click (CPC) could cost your business hundreds…

    Ritika Puri/ Adknowledge Blogin Facebook- 15 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … a frustrating experience or a lack of value will quickly uninstall it. That’s why you have to make sure your business is releasing a finished product right out of the gate—and that it will genuinely give something worthwhile to your customers. While you no longer have to justify an investment into mobile marketing like you might have a few years back, you…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 14 readers -
  • 5 Habits of Highly Effective Mobile Marketers

    … a frustrating experience or a lack of value will quickly uninstall it. That’s why you have to make sure your business is releasing a finished product right out of the gate—and that it will genuinely give something worthwhile to your customers. While you no longer have to justify an investment into mobile marketing like you might have a few years back, you…

    Murray Newlands/ Adknowledge Blogin Social Mobile- 16 readers -