Lift

  • You Keep Using That Word “Creative”…

    … Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then breaks some of the data down into two buckets, IT executives and creative executives. I’m…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Best Practices for Parse Push Experiments

    … Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video…

    David Cohen/ AllFacebook- 13 readers -
Get the top posts daily into your mailbox!