Lift

  • You Keep Using That Word “Creative”…

    … that provided the right ingredients for a creative solution to arise? I think it’s the latter. Many years ago, I was told that there are three types of employees, lifters, pushers and pullers. Some companies believe it’s imperative that they have all lifters – creative thinkers that are constantly providing new solutions or ideas. These people can…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Best Practices for Parse Push Experiments

    … Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video…

    David Cohen/ AllFacebook- 16 readers -
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