• Liftoff: Female App Users 34% More Likely to Purchase Than Males

      Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found that women were nearly 34 percent mor ...

      Inside Facebook- 11 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season. Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage…

    AllTwitter- 11 readers -
  • Forget Valentine’s Day, Dating Apps Peak in the Spring

    … With Valentine’s Day quickly approaching, you may think single mobile users would increasingly turn to dating apps to find a sweetheart of their own in time for the big day. However, new data from Liftoff showed dating apps become most popular in the spring, rather than in February. To be specific, Liftoff analyzed over three billion mobile…

    AllFacebook- 15 readers -
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