• App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 24 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … (male or female) who made an in-app purchase in a mobile game. The report also showed that the cost to drive an in-app purchase in a mobile game decreased 24 percent from the first quarter to the second quarter of 2016. Breaking in-game purchases down by gender, the report showed that 6.7 percent of female users who install a game make a purchase…

    Inside Facebook- 17 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season. Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage…

    AllTwitter- 21 readers -
  • Forget Valentine’s Day, Dating Apps Peak in the Spring

    …. In addition, 36 percent of apps were found to be capable of accessing the device’s calendar, while 24 percent were capable of accessing the device’s address book. By downloading dating apps on a work device, Flexera warns users they may be inadvertently sharing their business’s information with developers and advertisers. Check out Flexera Software’s full infographic below. …

    AllFacebook- 23 readers -
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