• Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

      Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing February 9, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx (Street Fight) Amazon is about to jump into the.

      Street Fight- 13 readers -
    • Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

      For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August. In August 2017, the cost to acquire a dating app registration dropped to its lowest of the year: $4.07 – and in Liftoff’s analysis across 4.

      Street Fight- 9 readers -
  • At Liftoff, a Classic Formula for Company Culture

    … A 4.9 rating on Glassdoor is impressive. It’s the rating that mobile app marketing and targeting company Liftoff has earned, and it might be the best Glassdoor rating of all the companies that have ever been featured on Street Culture since spring 2015. It’s just one metric measuring a formula of company values, employee sentiment…

    Street Fight- 23 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … gaming will pay an 11 percent higher acquisition cost for in-game purchases in swing states than in non-swing states. Elsewhere, the infographic showed that the cost per install for subscription apps was 5.6 percent less in blue states than in red states. However, the average cost per registration in apps was found to be 6.4 percent less in red states…

    AllFacebookin Mobile- 25 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    …, with this figure being lowest in July ($10.84) and highest in December ($17.02). Liftoff said the summer and fall months were the least expensive time to spend on user acquisition, as the cost for a first-time purchaser was lowest in October, at $55.37, and highest in January, at $96.56. The report reads: Seasonality plays an important role in engagement…

    AllTwitter- 21 readers -
  • Forget Valentine’s Day, Dating Apps Peak in the Spring

    … With Valentine’s Day quickly approaching, you may think single mobile users would increasingly turn to dating apps to find a sweetheart of their own in time for the big day. However, new data from Liftoff showed dating apps become most popular in the spring, rather than in February. To be specific, Liftoff analyzed over three billion mobile…

    AllFacebook- 23 readers -
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