Liftoff

  • App User Acquisition Costs More in Swing States (Infographic)

    …-install events in September, and it found that marketers with subscription-based apps who want to acquire consumers in swing states (those with a similar amount of support for both political parties) will pay 22 percent more when compared to acquiring consumers in non-swing states. In addition, Liftoff found that marketers in the area of mobile…

    AllFacebookin Mobile- 13 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 11 readers -
  • Report: Financial Apps See Most Purchases During Summer, Not Tax Season

    … Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season. Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage…

    AllTwitter- 14 readers -
  • Forget Valentine’s Day, Dating Apps Peak in the Spring

    … With Valentine’s Day quickly approaching, you may think single mobile users would increasingly turn to dating apps to find a sweetheart of their own in time for the big day. However, new data from Liftoff showed dating apps become most popular in the spring, rather than in February. To be specific, Liftoff analyzed over three billion mobile…

    AllFacebook- 16 readers -
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