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We’ve been doing some Facebook Live videos for our client utilizing Switcher Studio and absolutely loving the multi-video streaming platform. One area that I wanted to improve on was our lighting, though. I’m a bit of a video newbie when it comes to these strategies, so I’ll continue to update these notes based on feedback and testing.
… that your brand is likely taking on a visual/social life of its own. Until recently, to get a sense of how their brands appear in the real world, marketers had to use traditional social media listening tools to attempt to pick up on text mentions—captions and hashtags—referencing their products that might appear alongside consumer photos of those…
… Lighting, especially in corporate films, is a part of the filmmaking process that, if skipped, really stands out. Badly lit interviews can cause the viewer to completely switch off from the conversation they are watching because subconsciously their brain is trying to right the wrong they are viewing. Done well, lighting can really add mood…
…, color, and use of imagery—along with responsive animations and transitions, padding, and depth effects like lighting and shadows to provide a more realistic, engaging, and interactive user experience. Material Design uses shadow, movement, and depth to offer a clean, modern aesthetic with a focus on optimizing UX without too many bells…