Lighting

  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 12 readers -
  • How to avoid 4 common corporate video lighting mistakes

    … of trouble when you’re in a pressured situation and you have to film the interview right now, too). Evolution of professionalism Corporate filmmaking has evolved over the last 10 years from interviews looking like a news package to having a much more cinematic look to them. The release of the DSLR shooting video eight years ago has changed…

    Lush Digital- 10 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    …, color, and use of imagery—along with responsive animations and transitions, padding, and depth effects like lighting and shadows to provide a more realistic, engaging, and interactive user experience. Material Design uses shadow, movement, and depth to offer a clean, modern aesthetic with a focus on optimizing UX without too many bells…

    Marketing Technology Blog- 35 readers -
  • Pro Tip: Find Best Lighting Spot for Filming Video in Poor Conditions [Creator's Tip #157]

    … that lets as much light in as possible. Position your subject towards the light (not in front of it) and you should be able to see the 'cache light' in their face. Look into someone's eyes to see if there is light reflecting off them. If it is, then you've found the best lighting conditions that you can! More Resources for Lighting for Video Productions Do you have any great tips about lighting? Let us know in the comments below! Don't Miss Any Stories! Get daily online video news, tips and trends via email! Related…

    Carla Marshall/ ReelSEO- 22 readers -
  • Create A Quality Video Without Spending A Fortune

    … As a professional video producer, I often get asked the question "can I shoot the video myself and you can edit it?" I certainly don't blame people for wanting to save money. Video is expensive, and their iPhone shoots really nice, clear footage.....But, what many people don't understand is the expertise it takes to get the lighting…

    ReelSEO- 22 readers -
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