Likelihood To Buy

  • Study: Brand Content Drives Massive Brand Lift

    … that our subscribers would have a fair opinion of us, and that we would see some brand lift among our engaged subscribers. But the degree to which that was true far exceeded our expectations: Higher engagement with content led to a lift across every nearly every KPI we sought to measure, including: brand awareness, brand opinion, brand…

    The Content Strategistin EMail Content- 22 readers -