Lilly Pulitzer

Lillian Pulitzer Rousseau (born Lillian Lee McKim; November 10th, 1931– April 7, 2013), better known as Lilly Pulitzer, was an American socialite and fashion designer. She founded Lilly Pulitzer, Inc., which produces clothing and other such wares featuring bright, colorful, floral prints. As the brand is popular with high society, she was called the "Queen of Prep".
Posts about Lilly Pulitzer
  • ‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

    … their products? The key is to offer the consumer something fun and frictionless that adds value to the conversation without interrupting it. Like Taco Bell, brands like Citi, Maybelline and Lilly Pulitzer have begun testing shared media campaigns, and the results are blowing away traditional mobile advertising response rates. Audience participation rates…

    AllFacebookin Social- 23 readers -
  • How brands are embracing user generated content

    … power of UGC. In The Pink, a retailer for Lilly Pulitzer, partnered with Vivoom to create an exclusive UGC campaign that boosted the retailer’s social reach, grew its base of followers across major social networks by 17 percent, according to Vivoom, and drove significant sales from new, lapsed and active returning customers alike. “Many brands…

    Tanya Dua/ Digidayin Social Content Twitter How To's- 11 readers -